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Stakeholder Engagement STAKEHOLDER ENGAGEMENT

Blockchain Project: 7-Eleven NFT Program

7-Eleven, the retail convenience store chain, conducted its first foray into NFTs in the USA as celebration of the company's 96th birthday. 7-Eleven offered free "Slurpee Vibe Digital Collectible" NFTs to customers via a mobile app game. These collectibles were designed and created by the collector in the mobile app game. They are only licensed to the collector and cannot be sold or transferred to a third party.

Additionally, 7-Eleven stores in South Korea offer an NFT membership program, complete with mobile payment privileges.



 

Topics:

Customer EngagementPaymentsRetailNFT
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Project Milestones
Blockchain Journal's curated lists of project milestones are designed to help readers approximate each project's timeline and may not be inclusive of every step in its journey.
Milestone TitleDate of MilestoneTypeNFT DropSources

7-Eleven Celebrates 96th Birthday With Free NFTs

July 11, 2023Launchedreference iconreference icon

7-Eleven Korea Offers NFT Membership, Includes Payment Service

April 12, 2022Announcedreference icon
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