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Stakeholder Engagement STAKEHOLDER ENGAGEMENT

Blockchain Project: adidas America CONFIRMED app

CONFIRMED is an adidas* app where users are the first to access curated collections and explore the stories behind the Three Stripes. Users who connect their web3 wallets can participate in Three Stripes Studio projects (Into The Metaverse, ALTs, et cetera). 

The CONFIRMED app works hand-in-glove with collect.adidas.com - which is the official ALTs website, and the only place where ALTs NFTs can be minted. ALTs NFTs can be minted by connecting a wallet, and following the site flow to burn Phase 1 and/or Phase 2 NFTs. adiClub members using the CONFIRMED app are granted early/priority access to drops and events.

In May 2022, adidas and Tokenproof entered a partnership through which Tokenproof powers special features for the adidas CONFIRMED app, enhancing the adidas ALTs project: authentication technology, wallet connectivity, live token-gating at IRL events, air-drops, promotional offers and discounts. 

*CONFIRMED is owned by adidas America, Inc.

Topics:

RetailCustomer EngagementToken Gating
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