STAKEHOLDER ENGAGEMENT Blockchain Project: Burger King NFT & Metaverse Program
In September, 2021, Burger King ran the 'Burger King Real Meals' NFT campaign, in which customers could unlock NFTs from QR codes found on BK 'Keep It Real Meal' meal boxes.
In November, 2021, Burger King offered a crypto contest with Bitcoin, Dogecoin, Ethereum rewards for Burger King Royal Perks members.
And in April, 2022, Burger King India launched a Meme Premier League contest in which cricket fans could create and share Memes that could be chosen to be made into NFTs.
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
Burger King India Offers 'Meme Premier League' NFT Contest | April 24, 2022 | Launched |   | |
Burger King Crypto Program Gives Away DOGE, ETH, BTC To Some Lucky Royal Perks Members | November 1, 2021 | Launched |  |  |
Burger King 'Keep It Real Meals' NFT Campaign Launched | September 21, 2021 | Launched | |  |
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