STAKEHOLDER ENGAGEMENT Blockchain Project: Coca-Cola NFT & Metaverse Program
Coca-Cola's NFT program includes NFTs for celebrating International Friendship Day NFTs (Polygon), NFTs featuring Friendship Boxes designed by Tafi, with proceeds directed to Special Olympics International (Ethereum), International Hamburger Day NFTs, The Coca-Cola Pride Collection NFTs, a Halloween collection, and 2022 FIFA World Cup themed NFTs (Crypto.com).
Coca-Cola also released The Masterpiece Collection which offers NFTs of famous artworks intertwined with the iconic Coca-Cola bottle. Masterpieces like "The Scream" by Edvard Munch and "Girl with a Pearl Earring" by Johannes Vermeer are included alongside contemporary works by artists Aket, Vikram Kushwah and others. Each of these artworks were originially featured works in Coca-Cola’s Masterpiece Global campaign, and now have become digital collectibles, accessible to art enthusiasts participating in (Coinbase's) Base's Onchain Summer.
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
Coca-Cola Launches 'The Masterpiece Collection' NFTs on Base Blockchain | August 13, 2023 | Launched |  |  |
Coca-Cola + FIFA World Cup NFTs Launched On Crypto.com | December 5, 2022 | Launched | |  |
Coca-Cola Celebrates 1st Anniversy Of Friendship Day NFTs | July 5, 2022 | Launched |    | |
Coca-Cola Pride NFTs Launched | June 30, 2022 | Launched | | |
"Coca-Cola Zero Sugar Byte" Drink, Born In The Metaverse, Is Launched IRL | May 2, 2022 | Launched |  |
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