STAKEHOLDER ENGAGEMENT Blockchain Project: General Motors NFT Program
GM filed trademark applications for Chevrolet and Cadillac NFTs in Feb. 2023.
Prior to that, from June 20 - 25, 2022, GM presented the, Chevrolet "Own The Color" auction which enabled the top bidder to receive a 1-of-1 piece of NFT artwork (Ethereum) created by artist xsullo, as well as a one-of-a-kind 2023 Corvette Z06 in Minted Green. Proceeds were to go to the charity, DonorsChoose.
In October, 2022, Cadillac commissioned NFT by teen visual artist Nyla Hayes to be auctioned to benefit the Save the Music Foundation as part of its Cadillac Black Future campaign.
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
| General Motors Files Web3 Trademarks for its Cadillac and Chevrolet Brands | February 21, 2023 | Hint |     | |
General Motors Files Applications For Web3 Trademarks | February 16, 2023 | Hint | | |
Cadillac Taps NFT Artist Nyla Hayes For 'Black Future' Campaign | October 27, 2022 | Launched |  |  |
Chevrolet NFT Auction Had 206 ETH Minimum Bid, Gets No Bidders | June 30, 2022 | Scratched |  | |
Chevrolet Announces Corvette-Themed NFT Auction, And The Winner Will Receive A Corvette | June 14, 2022 | Announced | |
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