STAKEHOLDER ENGAGEMENT Blockchain Project: Hasbro Licensing Program
Hasbro licenses its toy brand names and likenesses for entertainment purposes such as films, TV shows, books, video games, digital collectibles and other media. Hasbro has allowed licensees to create digital collectibles for its brands including Monopoly, Funko, Magic: The Gathering, and NBA action figures.
In addition, Hasbro licenses from other company brands to make toys and games out of brands outside of its own properties.
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