STAKEHOLDER ENGAGEMENT

Blockchain Project: Mercedes-Benz NXT

Mercedes-Benz NXT is the home for digital objects from Mercedes-Benz. 0xNXT is the creative studio responsible for developing, launching, and managing digital objects in the Mercedes-Benz NXT ecosystem. 

The inaugural collection on Mercedes-Benz NXT is the Maschine NFT collection from artist Harm van den Dorpel and Fingerprints DAO.

Mercedes-Benz NXT Eternities collection was minted IRL and over time at selected Mercedes-Benzs top-customer events, aimed to provide top customers with a high-quality, personalized experience. Mercedes-Benz NXT tapped Youba for its NFC card crypto wallet for this project.

Mercedes-Benz NXT Icons NFTs celebrate Mercedes-Benz design heritage. These collectibles are re-interpretations seven eras of notable design, created by the Mercedes-Benz design team, headed by Chief Design Officer Gorden Wagener. The eras are Luxury, Technology, Precision, Safety, Elegance, Performance, Pioneering. (Ethereum)

Additionally, Mercedes-Benz NXT and Superplastic collaborated on a dashund-themed mascot called "Superdackel" at CES 2023, and at CES 2024, the brands announced a digital collectible would be available in the MBUX Collectibles App.