STAKEHOLDER ENGAGEMENT Blockchain Project: Mugler NFT & Metaverse Program
Mugler offered 300 "We are all Angel" limited edition NFTs from 3D' artist Marc Tudisco, which were representing the 30-year anniversary of Mugler’s iconic Angel fragrance. The NFTs were available on Opensea and they were sold out. (Ethereum)
The company also offered digital product passports for its Spiral Curve 01 and 02 hangbags. The digital passports, powered by Arianee will offer a new level of engagement, "from reading and exploring product stories to collecting digital passports on their smartphones, providing access to unique experiences and features." (Polygon/Arianee)
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
Mugler Offers Digital Product Passports For Spiral Curve 01 and 02 Handbags | November 7, 2023 | Launched |  |  |
Mugler Angel Digital Art Collectibles Announcement | February 3, 2023 | Announced | |  |
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