Topic: Fashion

All ArticlesInterviewBlockchain Adoption TrackerUse Case

Interview

In The Sandbox Metaverse, Pretty Much Everything (Including The Limited Parcels of Land) is an NFT

In a recent interview at the NFT.NYC conference in Manhattan, BlockchainJournal.com editor-in-chief David Berlind chats with Nicola Sebastiani, Chief Content Officer of The Sandbox. The Sandbox is a Roblox/Minecraft-style metaverse platform where pretty much all of the assets within, including the land itself, are blockchain-based NFTs that can be bought, sold, and traded on the secondary market. While much of the user experience found within The Sandbox is gamified (similar to that of Roblox and Minecraft), the virtual world platform is actually capable of a diverse range of experiences in music, entertainment, and B2C engagement thus serving as a vehicle for big brands and enterprises to launch their own metaverse experiences.

NFT.NYC

NFT

Metaverse

Customer Engagement

Entertainment

Music

Fashion

By David Berlind

Published:April 16, 2024

11 min read

Interview

Dematerialzd Researcher Marc Baumann Discusses the Post Starbucks Business Value of NFTs at NFT.NYC

During the NFT.NYC 2024 Conference in New York, Blockchain Journal editor-in-chief David Berlind interviews one of the speakers at the event: Marc Baumann, founder of FiftyOne Ventures and Dematerialzd.xyz. Baumann is well-known for his opinionated analyses regarding the NFT-based customer loyalty and engagement programs operated by some of the world's biggest brands. The discussion delves into the evolution of NFT use cases, which famously (or infamously, depending on your point of view) began with collectible digital images. Baumann responds to David's questions with a walk down memory lane, examining the past and current NFT landscapes, and eventually ends with some predictions about some of the more nuanced use cases, focusing on tangible business outcomes.

NFT.NYC

NFT

Customer Engagement

Fashion

Food and Beverage

Entertainment

Advertising

By David Berlind

Published:April 12, 2024

13 min read

Blockchain Adoption Tracker

Maison Margiela Enters the Metaverse with The Fabricant

Maison Margiela, an iconic Parisian fashion label, is continuing its venture into the metaverse with its MetaTABI NFT collection. In partnership with The Fabricant, a front-runner in digital fashion, along with support from Brave Virtual Xperiences (BVX) and Aura Blockchain Consortium, Maison Margiela is set to offer a unique token-gated product experience that integrates the physical and digital worlds of fashion.

Customer Engagement

NFT

Fashion

Gamification

Digital Twin

Augmented Reality

Retail

Gaming

Metaverse

By Elizabeth Morrison

Published:March 6, 2024

1 min read

Blockchain Adoption Tracker

Wrangler Launches Blockchain Traceable NFT Vintage Clothing Program

Wrangler, the 77-year-old global brand that’s well known for its rodeo-themed denim clothing, has launched a prototype for phygitally twinning its physical fashionwear with digital, blockchain-based NFTs to improve lifetime novelty and traceability. The prototype, created in collaboration with vintage clothing brand MNTGE, was launched at Future Fashion Week, a satellite event that took place during the 2024 edition of NFT Paris.

Fashion

NFT

Metaverse

Authenticity

Digital Twin

By David Berlind

Published:February 27, 2024

1 min read

Blockchain Adoption Tracker

Casio Tweets About Future G-Shock x Doodles Collaboration

In a major phygital move, watch brand Casio collaborated with the notable NFT brand Doodles to co-produce Doodles-themed physical watches that are digitally twinned with collectible blockchain-based NFTs. This follows some recent blockchain-related activity taken by Casio’s multiple steps with blockchain technology — like the free Creator Pass in September and Virtual G-Shock NFTs in December — to blend digital and tangible experiences and offerings to Casio community members.

Digital Twin

Consumer Electronics

Customer Engagement

NFT

Fashion

Metaverse

By Sophie Waldman

Published:February 15, 2024

1 min read

Blockchain Adoption Tracker

Casio Drops Futuristic Virtual G-Shock NFTs

Casio expanded its blockchain innovation by launching the Virtual G-Shock NFT collection, a collection of NFTs that, in a primary sale, were initially sold directly to customers. The collection was inspired by the watch brand’s shock-resistant designs combined with animated digital graphics. This move follows the company's September release of free G-Shock Creator Pass NFTs, signifying the project's next step with Web3 and digital collectibles.

Digital Twin

Consumer Electronics

Customer Engagement

NFT

Fashion

Metaverse

By Sophie Waldman

Published:December 16, 2023

1 min read

Blockchain Adoption Tracker

Reebok Turns to Futureverse To Develop ReebokImpact Metaverse Experience

Reebok announced it will be working with Futureverse, a metaverse platform provider, to develop a sports-related metaverse experience called “ReebokImpact.”

Metaverse

Retail

NFT

Fashion

Customer Engagement

Gaming

Trademarks & Intellectual Property

By Elizabeth Morrison

Published:December 7, 2023

1 min read

Blockchain Adoption Tracker

Lacoste Launches “World Tour” in The Sandbox to Celebrate 90th Anniversary

To celebrate its 90th anniversary, Lacoste has launched its World Tour in The Sandbox until December 7th. Similar to the way it has gamified other parts of its Web3 user experiences, the Lacoste metaverse challenges holders of Lacoste NFTs to compete for prizes.

NFT

Metaverse

Customer Engagement

Fashion

DAO

Virtual Reality

By Elizabeth Morrison

Published:November 24, 2023

1 min read

Blockchain Adoption Tracker

Maison Margiela Launches a Gamified Web3 Minting Experience

Paris fashion house Maison Margiela has taken an innovative approach to Web3 by launching its first gamified minting experience called “Numbers,” according to its OpenSea collection.

Customer Engagement

NFT

Fashion

Gamification

Digital Twin

Augmented Reality

Retail

Gaming

Metaverse

By Elizabeth Morrison

Published:October 24, 2023

1 min read

Blockchain Adoption Tracker

Casio Announces “Virtual G-Shock” Web3 Community

Casio, the Japanese watchmaker, took a stride towards the future of digital interactivity and community engagement with the announcement of its "Virtual G-Shock" project.

Digital Twin

Consumer Electronics

Customer Engagement

NFT

Fashion

Metaverse

By Sophie Waldman

Published:September 4, 2023

1 min read

No glossary terms for category Fashion. Please try again.

Maison Margiela Enters the Metaverse with The Fabricant

Maison Margiela, an iconic Parisian fashion label, is continuing its venture into the metaverse with its MetaTABI NFT collection. In partnership with The Fabricant, a front-runner in digital fashion, ...

Customer Engagement NFT Fashion Gamification Digital Twin Augmented Reality Retail Gaming Metaverse

By Elizabeth Morrison

Published:March 6, 2024

Wrangler Launches Blockchain Traceable NFT Vintage Clothing Program

Wrangler, the 77-year-old global brand that’s well known for its rodeo-themed denim clothing, has launched a prototype for phygitally twinning its physical fashionwear with digital, blockchain-based N...

Fashion NFT Metaverse Authenticity Digital Twin

By David Berlind

Published:February 27, 2024

Casio Tweets About Future G-Shock x Doodles Collaboration

In a major phygital move, watch brand Casio collaborated with the notable NFT brand Doodles to co-produce Doodles-themed physical watches that are digitally twinned with collectible blockchain-based N...

Digital Twin Consumer Electronics Customer Engagement NFT Fashion Metaverse

By Sophie Waldman

Published:February 15, 2024

Casio Drops Futuristic Virtual G-Shock NFTs

Casio expanded its blockchain innovation by launching the Virtual G-Shock NFT collection, a collection of NFTs that, in a primary sale, were initially sold directly to customers. The collection was in...

Digital Twin Consumer Electronics Customer Engagement NFT Fashion Metaverse

By Sophie Waldman

Published:December 16, 2023

Reebok Turns to Futureverse To Develop ReebokImpact Metaverse Experience

Reebok announced it will be working with Futureverse, a metaverse platform provider, to develop a sports-related metaverse experience called “ReebokImpact.”

Metaverse Retail NFT Fashion Customer Engagement Gaming Trademarks & Intellectual Property

By Elizabeth Morrison

Published:December 7, 2023

Lacoste Launches “World Tour” in The Sandbox to Celebrate 90th Anniversary

To celebrate its 90th anniversary, Lacoste has launched its World Tour in The Sandbox until December 7th. Similar to the way it has gamified other parts of its Web3 user experiences, the Lacoste metav...

NFT Metaverse Customer Engagement Fashion DAO Virtual Reality

By Elizabeth Morrison

Published:November 24, 2023

Maison Margiela Launches a Gamified Web3 Minting Experience

Paris fashion house Maison Margiela has taken an innovative approach to Web3 by launching its first gamified minting experience called “Numbers,” according to its OpenSea collection.

Customer Engagement NFT Fashion Gamification Digital Twin Augmented Reality Retail Gaming Metaverse

By Elizabeth Morrison

Published:October 24, 2023

Casio Announces “Virtual G-Shock” Web3 Community

Casio, the Japanese watchmaker, took a stride towards the future of digital interactivity and community engagement with the announcement of its "Virtual G-Shock" project.

Digital Twin Consumer Electronics Customer Engagement NFT Fashion Metaverse

By Sophie Waldman

Published:September 4, 2023

Lacoste’s UNDW3 Factory Shop Goes Live

The long-awaited Lacoste UNDW3 Shop is now available exclusively for Lacoste UNDW3 Card NFT holders. Holders can connect their wallet and get access to shop the “Factory Drop,” which includes limited-...

NFT Metaverse Customer Engagement Fashion DAO Virtual Reality

By Elizabeth Morrison

Published:August 3, 2023

Lacoste Expands Web3 Experience for Users of its UNDW3 Project

Initially introduced in 2022, Lacoste is expanding the use case for its UNDW3 (pronounced “underwater”) non-fungible token (NFT) project. Holders of UNDW3 NFT Cards now can connect their wallet to acc...

NFT Metaverse Customer Engagement Fashion DAO Virtual Reality

By Elizabeth Morrison

Published:June 29, 2023

Foot Locker Launches First-Ever NFT Collection for its FLX Members in Europe

Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Strip...

NFT Loyalty Programs Customer Engagement Fashion Retail

By Elizabeth Morrison

Published:June 20, 2023

Louis Vuitton Launches Digital-Twin NFT To Its Iconic €39K Travel Trunk

Louis Vuitton is no stranger to Web3. Previously, it published a video game with NFT benefits and its parent company LVMH is one of the founding members of the Aura Blockchain Consortium, which also i...

Customer Engagement Fashion Gaming Metaverse NFT Traceability Digital Twin Authenticity

By Elizabeth Morrison

Published:June 6, 2023

Dolce & Gabbana Launches Third NFT Collection

Dolce & Gabbana is making more moves in Web3 by working with the inBetweeners, an NFT collection featuring 10,777 bears made famous by Justin Bieber’s online endorsement, to launch its third NFT c...

Fashion Customer Engagement NFT Advertising

By Elizabeth Morrison

Published:May 24, 2023

Nike Announces First dotSWOOSH Digital Collection: Our Force 1

Months after launching its Web3 platform, Nike has announced its first digital collection under its dotSWOOSH Web3 brand. The initial collection, titled Our Force 1 (OF1), will consist of NFT-based di...

Customer Engagement Loyalty Programs NFT Sports Fashion Digital Twin

By Sophie Waldman

Published:March 28, 2024

New Ralph Lauren Store in Miami Design District Accepts Crypto Payments

Legacy fashion brand Ralph Lauren has opened a new store in Miami’s Design District. What makes this location particularly special is that the design not only embraces Miami’s vibrant fashion culture ...

Payments Retail Fashion

By Elizabeth Morrison

Published:April 20, 2023

Gucci and Yuga Labs Team Up in Multi-Year Partnership

Gucci has no plans of slowing down in Web3. The fashion house has announced its multi-year partnership with Yuga Labs, the parent company of the famous Bored Ape Yacht Club NFTs. The partnership inclu...

NFT Customer Engagement Fashion Retail Metaverse Customer Engagement

By Elizabeth Morrison

Published:April 20, 2023

Prada Announces Plans for its Tenth Timecapsule NFT Drop

Since December 2019, fashion powerhouse Prada has been conducting monthly drops of its Timecapsule collection. Then, in June 2022, the company began issuing digital twin NFTs to match each of the phys...

NFT Digital Twin Customer Engagement Fashion

By Elizabeth Morrison

Published:March 1, 2023

French Fashion Giant Lacoste Files for Web3-Related Trademarks

Lacoste, the renowned French luxury sportswear and lifestyle brand, has recently submitted trademark applications related to Web3 technologies for its jewelry, luggage, and apparel line named "Champs-...

NFT Metaverse Customer Engagement Fashion DAO Virtual Reality

By Elizabeth Morrison

Published:February 17, 2023

PUMA Celebrates 75th Anniversary with “Super PUMA” NFTs

PUMA is launching a 10,000-piece Super PUMA NFT collection to celebrate its 75th anniversary. The NFT collection features the brand’s mascot in a variety of poses and adventures based on scenes from t...

Customer Engagement Loyalty Programs Fashion Digital Twin NFT

By Elizabeth Morrison

Published:February 15, 2023

Puma Celebrates 75th Anniversary With “Super PUMA” PFP NFT

Global sports brand Puma celebrated its 75th anniversary the Web3 way with a new collection of digital collectibles featuring its iconic mascot, “Super PUMA.”

Customer Engagement Loyalty Programs Fashion Digital Twin NFT

By Sophie Waldman

Published:February 22, 2023

Lacoste Launches Branded Store in the Metaverse

In partnership with the Web3 development company Euphoria, Lacoste is taking its Web3 initiatives further by launching a branded store in the metaverse. The virtual store can be accessed directly from...

NFT Metaverse Customer Engagement Fashion DAO Virtual Reality

By Elizabeth Morrison

Published:November 29, 2022

Reebok Files for Web3 Trademarks

Fitness and clothing manufacturer Reebok has filed Web3-related trademarks, hinting at the possibility of future NFT or metaverse projects.

Metaverse Retail NFT Fashion Customer Engagement Gaming Trademarks & Intellectual Property

By Elizabeth Morrison

Published:November 23, 2022

Lacoste Using NFTs and Augmented Reality for Christmas Treasure Hunt in the UK

The holidays are busy with shoppers being bombarded with promotions and sales. Lacoste is leveraging NFTs and augmented reality (AR) to capture shoppers' attention for an interactive pop-up fragrance ...

NFT Metaverse Customer Engagement Fashion DAO Virtual Reality

By Elizabeth Morrison

Published:November 22, 2022

Nike Announces New “dotSWOOSH” Platform to Pioneer Web3 Experiences

Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...

Customer Engagement Loyalty Programs NFT Sports Fashion Digital Twin

By Elizabeth Morrison

Published:November 14, 2022

Nike Launches dotSWOOSH

On November 14, Nike launched its dotSWOOSH Web3 platform. In a continuation of the sports apparel giant’s experimentation with digital experiences, Nike established dotSWOOSH as a beta program for en...

Customer Engagement Loyalty Programs NFT Sports Fashion Digital Twin

By Sophie Waldman

Published:March 26, 2024

Nike Files Trademarks For “Swoosh Logo,” “DotSWOOSH,” “.SWOOSH”

Nike filed some new trademark applications on the same day as it launched its new Web3 platform, dotSWOOSH. Within hours of publicly announcing dotSWOOSH (pronounced “dot swoosh, styled as .SWOOSH”), ...

Customer Engagement Loyalty Programs NFT Sports Fashion Digital Twin

By Sophie Waldman

Published:March 27, 2024

Lacoste Launches New NFT Collection of UNDW3 Avatars

Lacoste’s UNDW3 community is getting “The Emerge,” a new collection of non-fungible token (NFT)-based avatars to use in the metaverse. Designed by UNDW3 community members in collaboration with Lacoste...

NFT Metaverse Customer Engagement Fashion DAO Virtual Reality

By Elizabeth Morrison

Published:October 24, 2022

Louis Vuitton “LV Diamonds” Offers Blockchain-Powered Diamond Certification

In an era when luxury intersects with technological innovation, Louis Vuitton is looking to set a new standard for blockchain-based certification of authenticity with its latest LV Diamonds collection...

Customer Engagement Fashion Gaming Metaverse NFT Traceability Digital Twin Authenticity

By Sophie Waldman

Published:July 12, 2022

Lacoste Launches its first NFT Project, “UNDW3”

Lacoste, the French luxury fashion brand recognized for its iconic crocodile logo, has launched a unique non-fungible token (NFT) project called "UNDW3,” pronounced “underwater.” By owning an NFT from...

NFT Metaverse Customer Engagement Fashion DAO Virtual Reality

By Elizabeth Morrison

Published:June 14, 2022

Prada to Launch Phygital Timecapsule NFT Collection and Matching Discord Community

There’s big news coming from luxury house Prada. The fashion giant announced it will launch a “Prada Crypted” Discord-based town square where brand enthusiasts can engage with each other and members o...

NFT Digital Twin Customer Engagement Fashion

By Elizabeth Morrison

Published:June 2, 2022

Puma Purchases ENS-Based Domain, Rebrands As PUMA.eth On X

Puma continues to make strides in its decentralized blockchain journey by registering its own  Ethereum Name Service (ENS) domain, Puma.eth. In the same way that the internet’s Domain Name Servic...

Customer Engagement Loyalty Programs Fashion Digital Twin NFT

By Sophie Waldman

Published:February 21, 2022

Dolce & Gabbana Partners with UNXD to Launch NFT Community And "DGFamily Box" NFTs

After the success of its first digital fashion launch, Italian fashion designer Dolce & Gabbana called upon UNXD once again, this time to create an NFT community and more NFTs.

Fashion Customer Engagement NFT Advertising

By Elizabeth Morrison

Published:February 22, 2022

Nike Has Acquired RTFKT

In December 2021, the world’s largest sports brand, Nike, Inc., announced its acquisition of RTFKT (pronounced “artifact”), a Web3 brand that has been on a mission to merge the virtual the physical wo...

NFT Fashion Customer Engagement

By Sophie Waldman

Published:March 26, 2024

Dolce & Gabbana Sells Out Digital Couture Collection for $6 Million

Italian fashion designer Dolce & Gabbana launched a digital fashion collection called Collezione Genesi, which was showcased and auctioned on the digital luxury marketplace, UNXD.

Fashion Customer Engagement NFT Advertising

By Elizabeth Morrison

Published:October 1, 2021

Louis Vuitton to Launch Mobile NFT Game to Honor Founder

Iconic French fashion brand Louis Vuitton, a division of the multinational luxury conglomerate LVMH, is launching a mobile NFT game to celebrate its 200th anniversary and honor its founder, Louis Vuit...

Customer Engagement Fashion Gaming Metaverse NFT Traceability Digital Twin Authenticity

By Elizabeth Morrison

Published:August 3, 2021

Breitling Brings Its Luxury Watches to Blockchain

Luxury watchmaker Breitling is making history as the first to offer an Ethereum-based digital twin “passport” for all of its new timepieces.

Digital Twin Fashion NFT Traceability

By Elizabeth Morrison

Published:October 15, 2020

Interview

In The Sandbox Metaverse, Pretty Much Everything (Including The Limited Parcels of Land) is an NFT

NFT.NYC NFT Metaverse Customer Engagement Entertainment Music Fashion

By David Berlind

Published:April 16, 2024

Interview

Dematerialzd Researcher Marc Baumann Discusses the Post Starbucks Business Value of NFTs at NFT.NYC

NFT.NYC NFT Customer Engagement Fashion Food and Beverage Entertainment Advertising

By David Berlind

Published:April 12, 2024

LMVH Louis Vuitton NFT & Metaverse Program

Customer Engagement Fashion Gaming Metaverse NFT Traceability Digital Twin Authenticity

Project Objective:

Stakeholder Engagement

Project Owner:

LVMH Louis Vuitton

Latest Milestone: April 22, 2024

Maison Margiela NFT Program

Customer Engagement NFT Fashion Gamification Digital Twin Augmented Reality Retail Gaming Metaverse

Project Objective:

Stakeholder Engagement

Project Owners:

Maison Margiela,

Brave Virtual Xperience (BVX)

Latest Milestone: April 18, 2024

ALTs by adidas

Customer Engagement Fashion Gamification NFT

Project Objective:

Stakeholder Engagement

Project Owner:

adidas /// Studio

Latest Milestone: April 15, 2024

MNTGE Pass

Fashion Authenticity NFT Digital Twin

Project Objective:

Digital Transformation

Project Owner:

MNTGE

Latest Milestone: March 30, 2024

Aura Blockchain Consortium Digital Collectibles

Customer Engagement NFT Fashion

Project Objective:

Stakeholder Engagement

Project Owner:

Aura Blockchain Consortium

Latest Milestone: March 6, 2024

The Fabricant Platform

Customer Engagement Fashion Metaverse NFT Marketplace NFT

Project Objective:

Digital Transformation

Project Owner:

The Fabricant

Latest Milestone: March 6, 2024

Hybrid Meta DRPP

Digital Twin Fan Engagement Customer Engagement Loyalty Programs Authenticity Fashion

Project Objective:

Stakeholder Engagement

Project Owner:

Hybrid Meta ME LLC

Latest Milestone: March 4, 2024

Wrangler NFT & Metaverse Program

Fashion NFT Metaverse Authenticity Digital Twin

Project Objective:

Stakeholder Engagement

Project Owner:

Wrangler

Latest Milestone: February 27, 2024

Casio NFT & Metaverse Program

Digital Twin Consumer Electronics Customer Engagement NFT Fashion Metaverse

Project Objective:

Stakeholder Engagement

Project Owner:

Casio Computer Co., Ltd.

Latest Milestone: February 15, 2024

SYKY Collective

Fashion NFT Art Digital Twin

Project Owner:

SYKY, Inc.

Latest Milestone: January 17, 2024

Nike dotSWOOSH (.SWOOSH)

Customer Engagement Loyalty Programs NFT Sports Fashion Digital Twin

Project Objective:

Stakeholder Engagement

Project Owner:

Nike Virtual Studios

Latest Milestone: January 13, 2024

Prada Crypted

NFT Digital Twin Customer Engagement Fashion

Project Objective:

Stakeholder Engagement

Project Owner:

Prada Group

Latest Milestone: December 7, 2023

Reebok NFT & Metaverse Program

Metaverse Retail NFT Fashion Customer Engagement Gaming Trademarks & Intellectual Property

Project Objective:

Stakeholder Engagement

Project Owner:

Reebok International

Latest Milestone: December 7, 2023

Lacoste NFT & Metaverse Program

NFT Metaverse Customer Engagement Fashion DAO Virtual Reality

Project Objective:

Stakeholder Engagement

Project Owners:

Lacoste,

Lacoste DAO

Latest Milestone: November 23, 2023

Valentino NFT & Metaverse Program

Art Fashion

Project Objective:

Stakeholder Engagement

Project Owner:

Valentino

Latest Milestone: November 11, 2023

Gucci Vault & Metaverse Ventures

NFT Customer Engagement Fashion Retail Metaverse Customer Engagement

Project Objective:

Stakeholder Engagement

Project Owner:

Gucci

Latest Milestone: November 8, 2023

Mugler NFT & Metaverse Program

Customer Engagement Beauty Fashion

Project Objective:

Stakeholder Engagement

Project Owner:

Mugler

Latest Milestone: November 7, 2023

Diesel NFT & Metaverse Program

Customer Engagement Metaverse Fashion Gaming NFT

Project Objective:

Stakeholder Engagement

Project Owners:

Diesel,

Brave Virtual Xperience (BVX)

Latest Milestone: November 2, 2023

Renault NFT & Metaverse Program

NFT Automotive Fashion Customer Engagement Metaverse

Project Objective:

Stakeholder Engagement

Project Owner:

Renault Group

Latest Milestone: October 18, 2023

Altava Web3 Services

Fashion Artificial Intelligence (AI)Metaverse NFT Automotive

Project Objective:

Business Innovation

Project Owner:

Altava

Latest Milestone: October 18, 2023

No Blockchain found for category Fashion. Please try again.

TAVA (Altava)

Fashion Gamification

Related Blockchain Project:

Altava Web3 Services

There were no results for your query. Please try again.

Topic: Fashion

articles

.css-1ylevsm{color:#FFFFFF;margin-bottom:16px;}In The Sandbox Metaverse, Pretty Much Everything (Including The Limited Parcels of Land) is an NFT

Maison Margiela, an iconic Parisian fashion label, is continuing its venture into the metaverse with its MetaTABI NFT collection. In partnership with The Fabricant, a front-runner in digital fashion, ...

Wrangler, the 77-year-old global brand that’s well known for its rodeo-themed denim clothing, has launched a prototype for phygitally twinning its physical fashionwear with digital, blockchain-based N...

In a major phygital move, watch brand Casio collaborated with the notable NFT brand Doodles to co-produce Doodles-themed physical watches that are digitally twinned with collectible blockchain-based N...

Casio expanded its blockchain innovation by launching the Virtual G-Shock NFT collection, a collection of NFTs that, in a primary sale, were initially sold directly to customers. The collection was in...

Reebok announced it will be working with Futureverse, a metaverse platform provider, to develop a sports-related metaverse experience called “ReebokImpact.”

To celebrate its 90th anniversary, Lacoste has launched its World Tour in The Sandbox until December 7th. Similar to the way it has gamified other parts of its Web3 user experiences, the Lacoste metav...

Paris fashion house Maison Margiela has taken an innovative approach to Web3 by launching its first gamified minting experience called “Numbers,” according to its OpenSea collection.

Casio, the Japanese watchmaker, took a stride towards the future of digital interactivity and community engagement with the announcement of its "Virtual G-Shock" project.

The long-awaited Lacoste UNDW3 Shop is now available exclusively for Lacoste UNDW3 Card NFT holders. Holders can connect their wallet and get access to shop the “Factory Drop,” which includes limited-...

Initially introduced in 2022, Lacoste is expanding the use case for its UNDW3 (pronounced “underwater”) non-fungible token (NFT) project. Holders of UNDW3 NFT Cards now can connect their wallet to acc...

Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Strip...

Louis Vuitton is no stranger to Web3. Previously, it published a video game with NFT benefits and its parent company LVMH is one of the founding members of the Aura Blockchain Consortium, which also i...

Dolce &amp; Gabbana is making more moves in Web3 by working with the inBetweeners, an NFT collection featuring 10,777 bears made famous by Justin Bieber’s online endorsement, to launch its third NFT c...

Months after launching its Web3 platform, Nike has announced its first digital collection under its dotSWOOSH Web3 brand. The initial collection, titled Our Force 1 (OF1), will consist of NFT-based di...

Legacy fashion brand Ralph Lauren has opened a new store in Miami’s Design District. What makes this location particularly special is that the design not only embraces Miami’s vibrant fashion culture ...

Gucci has no plans of slowing down in Web3. The fashion house has announced its multi-year partnership with Yuga Labs, the parent company of the famous Bored Ape Yacht Club NFTs. The partnership inclu...

Since December 2019, fashion powerhouse Prada has been conducting monthly drops of its Timecapsule collection. Then, in June 2022, the company began issuing digital twin NFTs to match each of the phys...

Lacoste, the renowned French luxury sportswear and lifestyle brand, has recently submitted trademark applications related to Web3 technologies for its jewelry, luggage, and apparel line named "Champs-...

PUMA is launching a 10,000-piece Super PUMA NFT collection to celebrate its 75th anniversary. The NFT collection features the brand’s mascot in a variety of poses and adventures based on scenes from t...

Global sports brand Puma celebrated its 75th anniversary the Web3 way with a new collection of digital collectibles featuring its iconic mascot, “Super PUMA.”

In partnership with the Web3 development company Euphoria, Lacoste is taking its Web3 initiatives further by launching a branded store in the metaverse. The virtual store can be accessed directly from...

Fitness and clothing manufacturer Reebok has filed Web3-related trademarks, hinting at the possibility of future NFT or metaverse projects.

The holidays are busy with shoppers being bombarded with promotions and sales. Lacoste is leveraging NFTs and augmented reality (AR) to capture shoppers' attention for an interactive pop-up fragrance ...

Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...

On November 14, Nike launched its dotSWOOSH Web3 platform. In a continuation of the sports apparel giant’s experimentation with digital experiences, Nike established dotSWOOSH as a beta program for en...

Nike filed some new trademark applications on the same day as it launched its new Web3 platform, dotSWOOSH. Within hours of publicly announcing dotSWOOSH (pronounced “dot swoosh, styled as .SWOOSH”), ...

Lacoste’s UNDW3 community is getting “The Emerge,” a new collection of non-fungible token (NFT)-based avatars to use in the metaverse. Designed by UNDW3 community members in collaboration with Lacoste...

In an era when luxury intersects with technological innovation, Louis Vuitton is looking to set a new standard for blockchain-based certification of authenticity with its latest LV Diamonds collection...

Lacoste, the French luxury fashion brand recognized for its iconic crocodile logo, has launched a unique non-fungible token (NFT) project called "UNDW3,” pronounced “underwater.” By owning an NFT from...

There’s big news coming from luxury house Prada. The fashion giant announced it will launch a “Prada Crypted” Discord-based town square where brand enthusiasts can engage with each other and members o...

Puma continues to make strides in its decentralized blockchain journey by registering its own&nbsp; Ethereum Name Service (ENS) domain, Puma.eth. In the same way that the internet’s Domain Name Servic...

After the success of its first digital fashion launch, Italian fashion designer Dolce &amp; Gabbana called upon UNXD once again, this time to create an NFT community and more NFTs.

In December 2021, the world’s largest sports brand, Nike, Inc., announced its acquisition of RTFKT (pronounced “artifact”), a Web3 brand that has been on a mission to merge the virtual the physical wo...

Italian fashion designer Dolce &amp; Gabbana launched a digital fashion collection called Collezione Genesi, which was showcased and auctioned on the digital luxury marketplace, UNXD.

Iconic French fashion brand Louis Vuitton, a division of the multinational luxury conglomerate LVMH, is launching a mobile NFT game to celebrate its 200th anniversary and honor its founder, Louis Vuit...

Luxury watchmaker Breitling is making history as the first to offer an Ethereum-based digital twin “passport” for all of its new timepieces.

In The Sandbox Metaverse, Pretty Much Everything (Including The Limited Parcels of Land) is an NFT

Dematerialzd Researcher Marc Baumann Discusses the Post Starbucks Business Value of NFTs at NFT.NYC

LMVH Louis Vuitton NFT & Metaverse Program

Maison Margiela NFT Program

ALTs by adidas

MNTGE Pass

Aura Blockchain Consortium Digital Collectibles

The Fabricant Platform

Hybrid Meta DRPP

Wrangler NFT & Metaverse Program

Casio NFT & Metaverse Program

SYKY Collective

Nike dotSWOOSH (.SWOOSH)

Prada Crypted

Reebok NFT & Metaverse Program

Lacoste NFT & Metaverse Program

Valentino NFT & Metaverse Program

Gucci Vault & Metaverse Ventures

Mugler NFT & Metaverse Program

Diesel NFT & Metaverse Program

Renault NFT & Metaverse Program

Altava Web3 Services

TAVA (Altava)

In The Sandbox Metaverse, Pretty Much Everything (Including The Limited Parcels of Land) is an NFT

Dolce & Gabbana is making more moves in Web3 by working with the inBetweeners, an NFT collection featuring 10,777 bears made famous by Justin Bieber’s online endorsement, to launch its third NFT c...

Puma continues to make strides in its decentralized blockchain journey by registering its own Ethereum Name Service (ENS) domain, Puma.eth. In the same way that the internet’s Domain Name Servic...

After the success of its first digital fashion launch, Italian fashion designer Dolce & Gabbana called upon UNXD once again, this time to create an NFT community and more NFTs.

Italian fashion designer Dolce & Gabbana launched a digital fashion collection called Collezione Genesi, which was showcased and auctioned on the digital luxury marketplace, UNXD.