STAKEHOLDER ENGAGEMENT Blockchain Project: Nissan Licensing Program
Nissan has licensed its automobile names, vehicle likenesses, brand logos for use on digital merchandise such as video and Web3 games as well as physical merchandise such as apparel, toys, and other products. The company uses Brandgenuity to administer its licensing program.
Nissan has licensed likenesses of its cars and car parts for utility NFTs (via Formula Drift) to Animoca Brands' subsidiary Grease Monkey Games and Torque Motorsport for the Torque Drift 2 game.
Project Milestone
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| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
Nissan Drops Utility NFTs For Grease Monkey Games' Torque Drift 2 | October 26, 2022 | Launched |  |   |
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