STAKEHOLDER ENGAGEMENT Blockchain Project: Starbucks Odyssey
Starbucks Odyssey was an extension of Starbucks Rewards. The experience included redeemable NFT rewards, along with other user participation benefits through interactive activities called Journeys. NFTs in this project were branded as "stamps." The program was scuttled in March, 2024.
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
Starbucks Shuts Down Odyssey Beta Program | March 15, 2024 | Scuttled |   | |
Starbucks Rewards 20 Most Loyal Odyssey Members With Trip To Costa Rica | December 28, 2023 | Announced |   | |
Starbucks Odyssey Launches 2023 Unwrapped Journey With New Holiday Stamps | November 20, 2023 | Launched |  | |
Starbucks Odyssey Drops Holiday Cup Collection Stamp NFT | November 15, 2023 | Launched | |  |
Starbucks Launches Triple Shot Reinvention with Two Pumps | November 2, 2023 | Launched |   |
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Macy’s Parade Game Was Fun, But the Overall NFT Program Leaves Users With Too Many Questions
analysisJanuary 31, 2024
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analysisNovember 28, 2023
Dematerialzd Researcher Marc Baumann Discusses the Post Starbucks Business Value of NFTs at NFT.NYC
interviewApril 12, 2024
Starbucks Scuttles Odyssey: One of the World's Most Visible Big Brand Blockchain Projects
interviewApril 16, 2024
Holy Unboxing Batman! Starbucks' Odyssey NFT Project Wraps 2023 With Gifts for Program Participants
analysisFebruary 16, 2024