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Blockchain Project: YSL Beauty Digital Assets

YSL Beauty Digital Assets encompasses all digital assets, utilities, NFTs, the YSL NFT Store, and all other Web3 projects created by and for YSL Beauty (operated by L'Oreal S.A.).

On June 15, 2022, YSL Beauty launched the first of their Beauty Blocks digital collectibles, the Golden Block, at the VivaTech conference in Paris. Holders of these NFTs received utilities and whitelisting for upcoming drops. All Beauty Blocks are launched from Polygon.

On June, 21, 2022, YSL Beauty and P00LS platform launched the second round of Beauty Blocks, called Pride Blocks, through the Vibe With Pride campaign on behalf of the YSL Beauty charitable organization, "Abuse Is Not Love." ERC-20 Social tokens released for this campaign were distributed through P00LS, and created by artists Agathe Mougin and Kittens. Proceeds from token sales were distributed between two partner charities: It's On Us, and Avant Tous.

On March 6th , 2023, YSL Beauty launched the third chapter of Beauty Blocks with a two-part campaign called Black Opium: The Night Is Ours. These blocks were named Night Blocks (part one) and Night Masters (part two). These NFTs were dropped from Ethereum in conjunction with artists Dr. Ivona Tau, Laura Sills, and Natalie Amrossi. Redeemable utilities with this drop included perfume and art.

On January 31, 2023, YSL Beauty's NFT Program dropped their third Beauty Blocks collectible, an NFT collection with ties to Black Opium fragrance, in benefit of Abuse Is Not Love charity (Polygon).