drawer logo

Topic: Blockchain Customer Experience (BCE)

2

Analysis

Holy Unboxing Batman! Starbucks' Odyssey NFT Project Wraps 2023 With Gifts for Program Participants

In this episode of the Blockchain Journal podcast, Blockchain Journal editor-in-chief David Berlind unboxes a care package from the Starbucks' Odyssey NFT-based customer loyalty and engagement program. Clad in his "My Mom Thinks I Work at Bitcoin" t-shirt (thanks Alchemy!), David first explains how the Odyssey program worked throughout 2023 (he was an active participant) and how he worked his way into a special tier of accumulated points that earned him access to the physical items in the box.

Blockchain Customer Experience (BCE)

Customer Engagement

NFT

Food and Beverage

By David Berlind

Published:February 16, 2024

clock icon

16 min read

Analysis

Unboxing The First Phygital Drop Associated With Lacoste's UNDW3 NFT Customer Engagement Program

In this special episode of the Blockchain Journal podcast, host David Berlind embarks on another unboxing adventure featuring a factory-dropped polo shirt from Lacoste's NFT-based customer engagement and loyalty program (better known as UNDW3 or "Underwater"). David explains how he found his way to buying a UNDW3 NFT with Ether (a.k.a. ETH, the protocol token of Ethereum) and then, in an act of "token gating," was able to use that card to gain access to exclusive benefits and customer experiences that are only available to UNDW3 NFT holders.

Blockchain Customer Experience (BCE)

Customer Engagement

NFT

Augmented Reality

By David Berlind

Published:February 15, 2024

clock icon

15 min read

Analysis

Pudgy Penguins Plunges into Retail with Novel Phygital Business Model

In what could be the easiest phygital NFT offering for ordinary consumers to experience (and for enterprises to leverage for their learnings), Pudgy Penguins launched its physical toy collection into 2,000 Walmart stores across the United States in September 2023. This move not only marked a significant milestone for Pudgy Penguins but – somewhat reminiscent of real-world co-ops – it also set an NFT-based business model precedent for other brands to explore when it comes to the integration of blockchain-related physical goods in traditional retail spaces.

Blockchain Customer Experience (BCE)

NFT

Toys and Craft Supplies

By Sophie Waldman

Published:February 1, 2024

clock icon

7 min read

Analysis

How The Starbucks NFT Program Celebrated The Holidays and Transitioned to 2024

Historically speaking, Starbucks has always taken the holiday season pretty seriously. It is a brand known to never miss a major holiday event and almost always launches a themed campaign to go with it. As 2023 came to a close, the coffee chain extended its celebratory traditions to include its Web3 community and platform, Starbucks Odyssey.

Blockchain Customer Experience (BCE)

NFT

Customer Engagement

Food and Beverage

By Sophie Waldman

Published:February 1, 2024

clock icon

8 min read

Analysis

Macy’s Parade Game Was Fun, But the Overall NFT Program Leaves Users With Too Many Questions

In celebration of the Macy’s 97th Annual Thanksgiving Day Parade, the American department store launched a parallel Web3 experience for those celebrating from home. The Macy’s Thanksgiving Day Parade Game launched Thanksgiving morning, November 23, 2023 on the brand’s new Web3 platform – mstylelab (Macy’s Style Lab) – a part of the broader Macy’s NFT & Metaverse program. Macy’s intends to use mstylelab to bring together the brand’s physical and digital experiences with new technologies and a digitally native community.

Blockchain Customer Experience (BCE)

NFT

By Sophie Waldman

Published:January 31, 2024

clock icon

7 min read

Analysis

French Fashion House, Maison Margiela’s Gamified NFT Minting Experience Is So Addictive

Maison Margiela, one of the fashion brands under the umbrella of OTB, has launched an online multiplayer game that requires participants to sit vigil over a race to mint 24 NFTs, each of which maps to one of the numbers found on the company's iconic clothing label. Blockchain Journal's Customer Journey Analyst Sophie Maxx Waldman has been engaged in the race since it started and explains how the program works from the customer's point of view and what other enterprises and global brands can learn from some of the specifics of the Maison Margiela implementation.

Blockchain Customer Experience (BCE)

NFT

Customer Engagement

By Sophie Waldman

Published:December 11, 2023

clock icon

6 min read

Analysis

How the Williams Formula One Team Onboards Grand Prix Fans to its NFT Program

Looking to offer a more immersive and engaging experience for Grand Prix racing fans while accelerating enthusiasm for its drivers Alexander Albon and Logan Sargeant, the Williams F1 Racing organization has launched an NFT-based fan engagement program called Grid Pass. Blockchain Journal’s Sophie “Sophie Maxx” Waldman takes a closer look at the onboarding part of the new program’s customer journey.

Blockchain Customer Experience (BCE)

Fan Engagement

By Sophie Waldman

Published:November 13, 2023

clock icon

5 min read

Analysis

As adidas Pushes The Limits of NFT-Based Customer Engagement, It Encounters the Perils Too

There are very few global brands that are pushing NFT technologies to the brink of their capabilities the way adidas is with its ALTs customer engagement and loyalty program. Watching the company execute has been like getting a masterclass on how to succeed with NFTs. But, in the sports fashion giant’s most recent drop, we learn about the perils too.

Blockchain Customer Experience (BCE)

Customer Engagement

NFT

By David Berlind

Published:November 2, 2023

clock icon

13 min read

Analysis

How Nike’s dotSWOOSH is Tapping Blockchain to Manage Fair Access to Sneaker Drops

Nike’s dotSWOOSH NFT program has officially unveiled its first physical sneaker, the “TINAJ” – short for “This is not a JPEG.” The Air Force 1  Low ‘TINAJ’ and its digital twin (a matching NFT) were released on Nike’s SNKRS mobile app for $120 retail on October 20, 2023. The “phygital” drop is more than just a milestone in Nike’s journey to converge its sneakerhead and brand-fanatic marketing with its blockchain initiatives. It could also serve as a proof point for how the global brand might come to rely on blockchain technology to manage fairer access to all of its exclusive drops.

Blockchain Customer Experience (BCE)

NFT

Customer Engagement

Loyalty Programs

By Sophie Waldman

Published:November 1, 2023

clock icon

4 min read

No glossary terms for category Blockchain Customer Experience (BCE). Please try again.
There were no results for your query. Please try again.
button icon

Analysis

Holy Unboxing Batman! Starbucks' Odyssey NFT Project Wraps 2023 With Gifts for Program Participants

In this episode of the Blockchain Journal podcast, Blockchain Journal editor-in-chief David Berlind unboxes a care package from the Starbucks' Odyssey NFT-based customer loyalty and engagement program...
Blockchain Customer Experience (BCE)Customer EngagementNFTFood and Beverage

By David Berlind

Published:February 16, 2024

button icon

Analysis

Unboxing The First Phygital Drop Associated With Lacoste's UNDW3 NFT Customer Engagement Program

In this special episode of the Blockchain Journal podcast, host David Berlind embarks on another unboxing adventure featuring a factory-dropped polo shirt from Lacoste's NFT-based customer engagement ...
Blockchain Customer Experience (BCE)Customer EngagementNFTAugmented Reality

By David Berlind

Published:February 15, 2024

button icon

Analysis

What Can Global Brands Learn from the Starbucks Odyssey NFT Customer Loyalty and Engagement Program?

Many of the biggest global brands are experimenting with non-fungible tokens (NFTs) as a means to improve customer loyalty and engagement. One of the brands is probably just around the corner from whe...
Blockchain Customer Experience (BCE)Customer EngagementNFTFood and Beverage

By David Berlind

Published:November 17, 2023

No Project terms for category Blockchain Customer Experience (BCE). Please try again.
No Blockchain found for category Blockchain Customer Experience (BCE). Please try again.
No Token found for category Blockchain Customer Experience (BCE). Please try again.
There were no results for your query. Please try again.
footer logo

© 2024 Blockchain Journal

About

BCJ Editors

BCJ Support

Privacy Policy

Terms of Service

Sitemap

Changelog