Interview
Wait, What?! Blockchain's NFTs are the New Cookies? Mojito's Raakhee Miller Explains
While covering the NFT.NYC 2024 Conference in New York City, BlockchainJournal.com editor-in-chief David Berlind caught up with Mojito CEO Raakhee Miller, who, for nearly two years, has been talking about the idea that NFTs (non-fungible tokens) are the "new cookies." David first heard her talking about the idea in 2022 at the Consensus Conference in Austin, Texas. But when it comes to the role of browser cookies as a means for brands and media sites to maintain intimate connectivity with their customers and users, the technical utility of the cookie is facing more significant headwinds than ever.Published:April 14, 2024
9 min read