Stakeholder EngagementHintBud Light Hints At Using NFT In Super Bowl Commercial
Milestone Date: January 20, 2022
Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.
What’s more interesting is that the Nouns Foundation purchased the Noun #179 NFT and gave it to Bud Light in exchange for the following actions according to this Nouns Foundation proposal that passed on January 16th:
- Include Noun glasses in a 2022 Super Bowl commercial.
- Change their Twitter avatar to feature Noun glasses.
- May produce a limited run of real beverage cans featuring custom Noun packaging for distribution to Noun holders (of legal drinking age) at key events in some markets.
The move comes as a surprise given that it was barely five months ago when Budweiser changed its Twitter profile picture to the Rocket Factory NFT for which it paid approximately US$25,000.
Bud Light has not confirmed plans to use the NFT in its 2022 Super Bowl commercial; however, since Bud Light already changed its Twitter avatar, the next step may be in that direction.
By Elizabeth Morrison
Published:January 20, 2022