Bud Light Hints At Using NFT In Super Bowl Commercial
Milestone Date: January 20, 2022
Budweiser’s Bud Light brand is causing a stir due to its recent Twitter profile picture change. The new profile image is a beer-themed avatar based on a Nouns NFT.
What’s more interesting is that the Nouns Foundation purchased the Noun #179 NFT and gave it to Bud Light in exchange for the following actions according to this Nouns Foundation proposal that passed on January 16th:
- Include Noun glasses in a 2022 Super Bowl commercial.
- Change their Twitter avatar to feature Noun glasses.
- May produce a limited run of real beverage cans featuring custom Noun packaging for distribution to Noun holders (of legal drinking age) at key events in some markets.
Bud Light has not confirmed plans to use the NFT in its 2022 Super Bowl commercial; however, since Bud Light already changed its Twitter avatar, the next step may be in that direction.
By Elizabeth Morrison
Published:January 20, 2022