Interview
Starbucks Scuttles Odyssey: One of the World's Most Visible Big Brand Blockchain Projects
Blockchain Journal Customer Journey Analyst Sophie Maxx Waldman joins BCJ editor-in-chief David Berlind at the NFT.NYC blockchain conference for a conversation about the buzz at the event and how the death of the NFT-based Starbucks Odyssey customer engagement and loyalty program impacted her as both a program user and a Starbucks customer.Published:April 16, 2024
15 min read