Stakeholder EngagementAnnouncedBud Light Teams Up With The NFL For NFT Contest Game
Milestone Date: September 30, 2022
The NFL and its official beer sponsor Bud Light are teaming up for an NFT-powered contest to win exciting prizes.
The “Bud Light (an Anheuser-Busch InBev brand) x NFL Ultimate Fandom – Survivor Pick’ Em 2022” is a contest for football fans to make their pick on which teams they think will win each week. The more winning teams they pick, the more streaks they earn, and the streaks can be redeemed to win rewards like official NFL jerseys and tickets to Super Bowl LVII.
To participate in the contest, participants must:
- Join the Bud Light Ultimate Fandom community.
- Purchase an item from the new Bud Light x NFL Team Can NFT collection once they go on sale on October 3, 2022.
Entrance into the contest will start on October 11. The NFL and Bud Light partnered with Vayner3 to build the Bud Light x NFL Team program on the Flow blockchain.
By Elizabeth Morrison
Published:September 30, 2022