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Budweiser Buys Beer.eth Domain Name And Rocket Factory NFT

Milestone Date: August 24, 2021

Customer Engagement

Budweiser is taking its first steps into the NFT space by purchasing the blockchain domain name Beer.eth for 30 ETH, about $95,000 USD at the time of this writing. The brand also purchased a Rocket Factory NFT for 8 ETH (approximately US$26,000 at the time of purchase).

Budweiser changed its Twitter profile picture to the Rocket Factory NFT designed by Tom Sachs, and an Anheuser-Busch InBev spokesperson expressed their enthusiastic support for the project in an email to CoinDesk: "Budweiser is taking its first steps into the NFT universe. We're excited to support Tom Sachs and his Rocket Factory project and join this incredible community."

These steps into Web3 are part of the brand’s long-term play into the space, following news that the beer giant is investing in a new NFT media shop and tapping into Gary Vaynerchuk's VaynerNFT Web3 consultancy to run it.

By Elizabeth Morrison

Published:August 24, 2021



Budweiser Buys Beer.eth Domain Name for 30 ETH, Rocket NFT for 8 ETH


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