Stakeholder EngagementHintBudweiser Buys Beer.eth Domain Name And Rocket Factory NFT
Milestone Date: August 24, 2021
Budweiser is taking its first steps into the NFT space by purchasing the blockchain domain name Beer.eth for 30 ETH, about US$95,000 at the time of this writing. The brand also purchased a Rocket Factory NFT for 8 ETH (approximately US$26,000 at the time of purchase).
Budweiser (an Anheuser-Busch InBev brand) changed their Twitter profile picture to the Rocket Factory NFT designed by Tom Sachs, and an Anheuser-Busch InBev spokesperson expressed their enthusiastic support for the project in an email to CoinDesk: "Budweiser is taking its first steps into the NFT universe. We're excited to support Tom Sachs and his Rocket Factory project and join this incredible community."
These steps into Web3 are part of the brand’s long-term play into the space, following news that the beer giant is investing in a new NFT media shop and tapping into Gary Vaynerchuk’s VaynerNFT Web3 consultancy to run it.
By Elizabeth Morrison
Published:August 24, 2021