Topic: Loyalty Programs

All ArticlesBlockchain Adoption TrackerAnalysisUse Case

Blockchain Adoption Tracker

Sephora Universe Beta Debuts at NFT Paris

The Parisian and LVMH-affiliated beauty giant Sephora announced big news at the NFT Paris conference. Vincent Benoist, the Global Innovation Director for Sephora, introduced the company’s next venture into the metaverse: Sephora Universe.

Customer Engagement

Loyalty Programs

NFT

Metaverse

Retail

Beauty

By Elizabeth Morrison

Published:March 31, 2024

1 min read

Blockchain Adoption Tracker

Hennessy Completes Phygital Twinning of NFTs To Limited Run of Bottled Cognac

Hennessy, a well-known cognac brand, launched an NFT featuring a physical limited-edition Hennessy V.S.O.P bottle, available on BlockBar, an NFT platform for spirits and wine. In a practice known as token-gating, the NFT is accessible exclusively to Hennessy Café 11 members who already hold at least one Café 11 NFT. NFT holders will have the chance to obtain the actual physical bottle starting July 31, 2024.

Customer Engagement

Loyalty Programs

Food and Beverage

NFT

By Elizabeth Morrison

Published:November 28, 2023

1 min read

Analysis

How Nike’s dotSWOOSH is Tapping Blockchain to Manage Fair Access to Sneaker Drops

Nike’s dotSWOOSH NFT program has officially unveiled its first physical sneaker, the “TINAJ” – short for “This is not a JPEG.” The Air Force 1  Low ‘TINAJ’ and its digital twin (a matching NFT) were released on Nike’s SNKRS mobile app for $120 retail on October 20, 2023. The “phygital” drop is more than just a milestone in Nike’s journey to converge its sneakerhead and brand-fanatic marketing with its blockchain initiatives. It could also serve as a proof point for how the global brand might come to rely on blockchain technology to manage fairer access to all of its exclusive drops.

Blockchain Customer Experience (BCE)

NFT

Customer Engagement

Loyalty Programs

By Sophie Waldman

Published:November 1, 2023

4 min read

Analysis

How the Starbucks Odyssey NFT Program Drives Brand Engagement, Affinity and Ultimately Loyalty

Global brands that are looking for new innovative ways to drive customer engagement and loyalty are increasingly experimenting with Non-Fungible Tokens (NFTs) to better understand the sort of business outcomes that can be derived from blockchain technology. To better understand how such NFT-based customer engagement programs can improve brand affinity, Blockchain Journal writer Sophie Waldman reviews the Starbucks’ Odyssey project from the customer’s perspective.

Blockchain Customer Experience (BCE)

NFT

Customer Engagement

Loyalty Programs

By Sophie Waldman

Published:October 12, 2023

10 min read

Blockchain Adoption Tracker

Lufthansa Group Airlines Launches NFT Loyalty Program on Polygon

Lufthansa Group Airlines is one of the largest airline enterprises in the world, and it is expanding its customer loyalty experience by launching NFTs that will reward passengers who fly with Lufthansa, Austrian Airlines, and Swiss International Air Lines.

NFT

Travel

Loyalty Programs

Gamification

By Elizabeth Morrison

Published:August 31, 2023

1 min read

Blockchain Adoption Tracker

Toyota Australia Launches Beta NFT Digital Experience For Car Owners

As a part of a new blockchain-based initiative that’s intended to drive additional loyalty and revenues, Toyota Australia has launched its GR-ID NFT program. The company claims that the digital experience – produced in collaboration with Rotor Studios, Moonshot, and R/GA Australia – is the first of its kind. The Toyota GR Yaris Rallye is an Australia-specific, high-performance, four-wheel-drive, rally-capable hatchback. Owners who purchased this car before November 1, 2022, and are members of the Toyota-underwritten Gazoo Racing Club will be able to mint the NFT.

NFT

Automotive

Customer Engagement

Loyalty Programs

By Elizabeth Morrison

Published:August 4, 2023

1 min read

Blockchain Adoption Tracker

Starbucks Plans to Drop “Green Apron” NFT Collection

Starbucks’ latest NFT collection, “Green Apron,” celebrates the brand’s history and iconic green aprons its baristas have been sporting for decades. This is a limited-edition drop with only 5,000 NFTs in the collection, and the NFTs will be minted on the Polygon blockchain.

Loyalty Programs

Food and Beverage

NFT

By Elizabeth Morrison

Published:July 31, 2023

1 min read

Use Case

Why The Adidas Blockchain Project Should Be On Every Enterprise’s Short List To Watch

One can only imagine the shock and awe in the adidas executive suite after one of its brands – adidas Originals – ran an "Initial NFT Offering" (INO, an acronym that most big brands and enterprises should get to know) under the heading "Into the Metaverse." The INO – launched with the support of Yuga Labs (Bored Ape Yacht Club), non-fungible token (NFT) influencer gmoney, and Punks Comic – generated over $22 million in the span of an afternoon in December 2021 (right around the historical height of NFT euphoria). It involved the sale of 29,620 ERC1155-compliant NFTs through the OpenSea marketplace at a primary market price of 0.2 ETH (approximately US$765 per NFT based on the USD value of Ether at the time of the sale).

NFT

Metaverse

Customer Engagement

Loyalty Programs

Sports

Fashion

By David Berlind

Published:July 26, 2023

8 min read

Blockchain Adoption Tracker

Sephora Brings NFTs, POAPs, and Metaverse to “SEPHORiA” This Year

For the second year in a row, Sephora leveraged blockchain as part of its annual SEPHORiA event by incorporating NFTs, POAPs, and metaverse-based program elements. Last year, Sephora leveraged the metaverse and NFTs for the first time and received demand for more.

Customer Engagement

Loyalty Programs

NFT

Metaverse

Retail

Beauty

By Elizabeth Morrison

Published:March 31, 2024

1 min read

Blockchain Adoption Tracker

Foot Locker Launches First-Ever NFT Collection for its FLX Members in Europe

Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Stripe Boxes” and will contain a variety of perks.

NFT

Loyalty Programs

Customer Engagement

Fashion

Retail

By Elizabeth Morrison

Published:June 20, 2023

1 min read

No glossary terms for category Loyalty Programs. Please try again.

Sephora Universe Beta Debuts at NFT Paris

The Parisian and LVMH-affiliated beauty giant Sephora announced big news at the NFT Paris conference. Vincent Benoist, the Global Innovation Director for Sephora, introduced the company’s next venture...

Customer Engagement Loyalty Programs NFT Metaverse Retail Beauty

By Elizabeth Morrison

Published:March 31, 2024

Hennessy Completes Phygital Twinning of NFTs To Limited Run of Bottled Cognac

Hennessy, a well-known cognac brand, launched an NFT featuring a physical limited-edition Hennessy V.S.O.P bottle, available on BlockBar, an NFT platform for spirits and wine. In a practice known as t...

Customer Engagement Loyalty Programs Food and Beverage NFT

By Elizabeth Morrison

Published:November 28, 2023

Lufthansa Group Airlines Launches NFT Loyalty Program on Polygon

Lufthansa Group Airlines is one of the largest airline enterprises in the world, and it is expanding its customer loyalty experience by launching NFTs that will reward passengers who fly with Lufthans...

NFT Travel Loyalty Programs Gamification

By Elizabeth Morrison

Published:August 31, 2023

Toyota Australia Launches Beta NFT Digital Experience For Car Owners

As a part of a new blockchain-based initiative that’s intended to drive additional loyalty and revenues, Toyota Australia has launched its GR-ID NFT program. The company claims that the digital experi...

NFT Automotive Customer Engagement Loyalty Programs

By Elizabeth Morrison

Published:August 4, 2023

Starbucks Plans to Drop “Green Apron” NFT Collection

Starbucks’ latest NFT collection, “Green Apron,” celebrates the brand’s history and iconic green aprons its baristas have been sporting for decades. This is a limited-edition drop with only 5,000 NFTs...

Loyalty Programs Food and Beverage NFT

By Elizabeth Morrison

Published:July 31, 2023

Sephora Brings NFTs, POAPs, and Metaverse to “SEPHORiA” This Year

For the second year in a row, Sephora leveraged blockchain as part of its annual SEPHORiA event by incorporating NFTs, POAPs, and metaverse-based program elements. Last year, Sephora leveraged the met...

Customer Engagement Loyalty Programs NFT Metaverse Retail Beauty

By Elizabeth Morrison

Published:March 31, 2024

Foot Locker Launches First-Ever NFT Collection for its FLX Members in Europe

Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Strip...

NFT Loyalty Programs Customer Engagement Fashion Retail

By Elizabeth Morrison

Published:June 20, 2023

Mars’ Starburst Juicyverse is Announced at SXSW 2023 with TheMall.io

Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced ...

Metaverse Customer Engagement Food and Beverage Loyalty Programs NFT

By Elizabeth Morrison

Published:April 20, 2023

Nike Announces First dotSWOOSH Digital Collection: Our Force 1

Months after launching its Web3 platform, Nike has announced its first digital collection under its dotSWOOSH Web3 brand. The initial collection, titled Our Force 1 (OF1), will consist of NFT-based di...

Customer Engagement Loyalty Programs NFT Sports Fashion Digital Twin

By Sophie Waldman

Published:March 28, 2024

Mastercard Releases Music Pass NFT and Web3 Music Accelerator

Mastercard continues to innovate in Web3 by launching the Mastercard Music Pass NFT, a free NFT that gives music fans access to the company’s Web3 music program, the Mastercard Artist Accelerator.

NFT Payments Music Entertainment Sports Loyalty Programs

By Elizabeth Morrison

Published:April 12, 2023

Spotted: Wrigley Planning to Enter NFT and Metaverse with “Juicyverse” Trademark

Mars Wrigley has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Mars Wrigley plans to enter the Web3 space to partake in NFTs...

Metaverse Customer Engagement Food and Beverage Loyalty Programs NFT

By Elizabeth Morrison

Published:April 20, 2023

Toyota Releases “Dream Car” Charity NFT Collection in Israel

Over a relatively short period of time, Toyota appears to be experimenting with all sorts of targeted blockchain projects. In October 2022, its luxury automotive division Lexus announced it would be i...

NFT Automotive Customer Engagement Loyalty Programs

By Elizabeth Morrison

Published:March 3, 2023

Doritos Launches Metaverse Experience on Decentraland

Everyone’s favorite triangle snack, Doritos, is bringing its golden goodness to the metaverse on Dencentraland for a limited time. The brand announced that its metaverse, called “Doritos Triangle Stud...

Metaverse Customer Engagement Food and Beverage Loyalty Programs NFT

By Elizabeth Morrison

Published:February 24, 2023

PUMA Celebrates 75th Anniversary with “Super PUMA” NFTs

PUMA is launching a 10,000-piece Super PUMA NFT collection to celebrate its 75th anniversary. The NFT collection features the brand’s mascot in a variety of poses and adventures based on scenes from t...

Customer Engagement Loyalty Programs Fashion Digital Twin NFT

By Elizabeth Morrison

Published:February 15, 2023

Puma Celebrates 75th Anniversary With “Super PUMA” PFP NFT

Global sports brand Puma celebrated its 75th anniversary the Web3 way with a new collection of digital collectibles featuring its iconic mascot, “Super PUMA.”

Customer Engagement Loyalty Programs Fashion Digital Twin NFT

By Sophie Waldman

Published:February 22, 2023

YSL Beauty Announces its Next NFT Rewards Campaign

Yves Saint Laurent YSL Beauty announced its “Black Opium: The Night Is Ours” campaign, which is a two-part NFT Series. Part 1 includes 2014 NFTs called “YSL Beauty Blocks” that will be dropped on a fi...

NFT Loyalty Programs Beauty Non-Profit

By Elizabeth Morrison

Published:April 20, 2023

Toyota Launches NFTs to Engage Toyota Auto Salon Attendees

Japanese auto giant Toyota is innovatively engaging its fans at the 2023 Toyota Auto Salon by hosting an NFT “stamp rally.” This is not Toyota’s only foray into blockchain. In October 2022, Toyota’s l...

NFT Automotive Customer Engagement Loyalty Programs

By Elizabeth Morrison

Published:January 14, 2023

BMW Plans to Launch Blockchain-Based Loyalty Program

German auto manufacturing giant BMW announced it plans to leverage blockchain technology to develop a loyalty program for its Thailand customer base. BMW has joined forces with Coinweb as its decentra...

Loyalty Programs Metaverse Automotive

By Elizabeth Morrison

Published:November 22, 2022

Nike Announces New “dotSWOOSH” Platform to Pioneer Web3 Experiences

Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...

Customer Engagement Loyalty Programs NFT Sports Fashion Digital Twin

By Elizabeth Morrison

Published:November 14, 2022

Nike Launches dotSWOOSH

On November 14, Nike launched its dotSWOOSH Web3 platform. In a continuation of the sports apparel giant’s experimentation with digital experiences, Nike established dotSWOOSH as a beta program for en...

Customer Engagement Loyalty Programs NFT Sports Fashion Digital Twin

By Sophie Waldman

Published:March 26, 2024

Nike Files Trademarks For “Swoosh Logo,” “DotSWOOSH,” “.SWOOSH”

Nike filed some new trademark applications on the same day as it launched its new Web3 platform, dotSWOOSH. Within hours of publicly announcing dotSWOOSH (pronounced “dot swoosh, styled as .SWOOSH”), ...

Customer Engagement Loyalty Programs NFT Sports Fashion Digital Twin

By Sophie Waldman

Published:March 27, 2024

Budweiser and FIFA Launching Exclusive World Cup NFT Collection

Starting December 15th, soccer fans can access an exclusive experience by minting a World Cup NFT as part of an exclusive collection resulting from a collaboration between Budweiser’s Budverse and FIF...

Customer Engagement NFT Food and Beverage Loyalty Programs

By Elizabeth Morrison

Published:October 14, 2022

Starbucks Conducts Customer Pilot of NFT-Based Odyssey Rewards Program

Starbucks is one step closer to launching Starbucks Odyssey, a new tokenized loyalty rewards program based on the Polygon distributed ledger. Customers in the United States who participate in Starbuck...

Loyalty Programs Food and Beverage NFT

By Elizabeth Morrison

Published:April 20, 2023

Carl’s Jr. Files Trademark to Enter the Metaverse

Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metav...

NFT Food and Beverage Loyalty Programs Customer Engagement Trademarks & Intellectual Property

By Elizabeth Morrison

Published:May 20, 2022

Sephora Expands Annual “SEPHORiA” Event Into The Metaverse

Sephora's annual SEPHORiA event—held virtually for the second year in a row—was hosted in the metaverse on September 18 and attracted 16,000 attendees. This year's event expanded its virtual "house pa...

Customer Engagement Loyalty Programs NFT Metaverse Retail Beauty

By Elizabeth Morrison

Published:April 1, 2024

Puma Purchases ENS-Based Domain, Rebrands As PUMA.eth On X

Puma continues to make strides in its decentralized blockchain journey by registering its own  Ethereum Name Service (ENS) domain, Puma.eth. In the same way that the internet’s Domain Name Servic...

Customer Engagement Loyalty Programs Fashion Digital Twin NFT

By Sophie Waldman

Published:February 21, 2022

AMC Rewards Investors with 500+ Million Free NFTs

AMC Entertainment has given 580 million NFTs to its investors to reward them. The “I Own AMC” NFTs were distributed to all the shareholders who registered via AMC’s Investor Connect portal by December...

Loyalty Programs Entertainment Fan Engagement NFT

By Elizabeth Morrison

Published:January 18, 2022

Budweiser Announces NFT Collection to Support Musicians

Budweiser announced it is launching its second NFT collection on January 21 called “Budweiser Royalty.” This 11,000-piece NFT collection is designed to provide a global platform to promote 22 emerging...

Customer Engagement NFT Food and Beverage Loyalty Programs

By Elizabeth Morrison

Published:January 14, 2022

Budweiser Is Launching Its First NFT Collection Today

Budweiser announced it is launching its first NFT collection today called Budverse Cans: Heritage Edition. There are 1,936 NFTs in the collection, and the number is a nod to the year in which Budweise...

Customer Engagement NFT Food and Beverage Loyalty Programs

By Elizabeth Morrison

Published:November 29, 2021

Budweiser Buys Beer.eth Domain Name and Rocket Factory NFT

Budweiser is taking its first steps into the NFT space by purchasing the blockchain domain name Beer.eth for 30 ETH, about US$95,000 at the time of this writing. The brand also purchased a Rocket Fact...

Customer Engagement NFT Food and Beverage Loyalty Programs

By Elizabeth Morrison

Published:August 24, 2021

AMC Giving Limited-Edition Spider-Man NFTs to Opening-Day Moviegoers

To celebrate the opening day of “Spider-Man: No Way Home,” members of AMC Stubs Premiere, AMC Stubs A-List, and/or AMC Investor Connect who purchase tickets to see the movie on opening day will be eli...

Loyalty Programs Entertainment Fan Engagement NFT

By Elizabeth Morrison

Published:November 29, 2021

UFC Teams Up with Chiliz to Provide Blockchain-based Fan Tokens

UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special te...

Fan Engagement Sports Loyalty Programs Gamification

By Elizabeth Morrison

Published:May 8, 2020

airBaltic Planies NFT Program

Loyalty Programs Travel NFT

Project Objective:

Stakeholder Engagement

Project Owner:

airBaltic

Latest Milestone: March 24, 2024

Sony Bank CONNECT

Loyalty Programs Decentralized Finance (DeFi)

Project Owner:

Sony Bank

Latest Milestone: March 17, 2024

Starbucks Odyssey

Loyalty Programs Food and Beverage NFT

Project Objective:

Stakeholder Engagement

Project Owner:

Starbucks Corporation

Latest Milestone: March 15, 2024

Hybrid Meta DRPP

Digital Twin Fan Engagement Customer Engagement Loyalty Programs Authenticity Fashion

Project Objective:

Stakeholder Engagement

Project Owner:

Hybrid Meta ME LLC

Latest Milestone: March 4, 2024

Sephora NFT & Metaverse Program

Customer Engagement Loyalty Programs NFT Metaverse Retail Beauty

Project Objective:

Stakeholder Engagement

Project Owner:

Sephora

Latest Milestone: March 1, 2024

Mastercard Pass to Priceless

NFT Payments Music Entertainment Sports Loyalty Programs

Project Objective:

Business Innovation

Project Owners:

Mastercard,

Authentic Artists

Latest Milestone: February 7, 2024

PicoNext DPP Platform

Multi-Party Transparency Traceability Customer Engagement Sustainability Loyalty Programs NFT Tokenization

Project Objective:

Digital Transformation

Project Owner:

PicoNext, Inc.

Latest Milestone: January 21, 2024

Nike dotSWOOSH (.SWOOSH)

Customer Engagement Loyalty Programs NFT Sports Fashion Digital Twin

Project Objective:

Stakeholder Engagement

Project Owner:

Nike Virtual Studios

Latest Milestone: January 13, 2024

SmartMedia Technologies Web3 Digital Asset Management and Engagement Platform

Loyalty Programs Wallet Technology Customer Engagement

Project Objective:

Stakeholder Engagement

Project Owner:

SmartMedia Technologies

Latest Milestone: January 4, 2024

Visa Web3 Loyalty Engagement Solution

Loyalty Programs Customer Engagement Payments

Project Objective:

Stakeholder Engagement

Project Owner:

Visa Inc.

Latest Milestone: January 4, 2024

Hennessy NFT & Metaverse Program

Customer Engagement Loyalty Programs Food and Beverage NFT

Project Objective:

Stakeholder Engagement

Project Owner:

LMVH Moët Hennessy

Latest Milestone: November 28, 2023

Zealy Tokenized Community Platform

Community Messaging Loyalty Programs Tokenization

Project Objective:

Stakeholder Engagement

Project Owner:

Freyja Labs

Latest Milestone: November 20, 2023

Reddit Community Awards

Loyalty Programs Fan Engagement

Project Objective:

Business Innovation

Project Owner:

Latest Milestone: November 8, 2023

USFL Passes

NFT Sports Loyalty Programs Customer Engagement

Project Objective:

Stakeholder Engagement

Project Owners:

Blockchain Creative Labs (BCL),

USFL Enterprises

Latest Milestone: September 25, 2023

Lufthansa Uptrip

NFT Travel Loyalty Programs Gamification

Project Objective:

Stakeholder Engagement

Latest Milestone: August 31, 2023

Puma NFT & Metaverse Program

Customer Engagement Loyalty Programs Fashion Digital Twin NFT

Project Objective:

Stakeholder Engagement

Project Owner:

Puma

Latest Milestone: August 17, 2023

Toyota NFT Program

NFT Automotive Customer Engagement Loyalty Programs

Project Objective:

Stakeholder Engagement

Latest Milestone: August 10, 2023

Foot Locker Virtual Stripes

NFT Loyalty Programs Customer Engagement Fashion Retail

Project Objective:

Stakeholder Engagement

Project Owner:

Foot Locker

Latest Milestone: June 20, 2023

Starburst Juicyverse

Metaverse Customer Engagement Food and Beverage Loyalty Programs NFT

Project Objective:

Stakeholder Engagement

Project Owner:

Mars, Incorporated

Latest Milestone: May 11, 2023

BambuMeta Marketing And Loyalty Platform

Loyalty Programs Wallet Technology

Project Objective:

Business Innovation

Project Owner:

BambuMeta

Latest Milestone: May 11, 2023

No Blockchain found for category Loyalty Programs. Please try again.

AVA (AVA Foundation token)

Loyalty Programs

Related Blockchain Projects(2):

Travala Smart Program,

Travala

BRND (BrandSensed)

Loyalty Programs

Related Blockchain Project:

BrandSensed Rewards

Related Blockchain:

Cardano

CHAPZ (Chappyz)

Community Loyalty Programs Customer Engagement

Related Blockchain Project:

Chappyz Community Rewards

Related Blockchain:

BNB Chain BNB Beacon Chain (BC)

CLAN (Clanity)

Loyalty Programs NFT

Related Blockchain Project:

Clanity

Related Blockchain:

Cardano

CYCLR

Loyalty Programs

Related Blockchain:

Cardano

LQ (Liqwid)

Loyalty Programs

Related Blockchain Project:

Liqwid Finance

Related Blockchain:

Cardano

PYTH (Pyth Network)

Loyalty Programs

Related Blockchain Project:

Pyth Price Feeds

Related Blockchain:

Solana

SAYL (Sayl finance)

Loyalty Programs

Related Blockchain Project:

Sayl Platform

Related Blockchain:

Hedera

UFC (Ultimate Fighting Championship Token)

Loyalty Programs

Related Blockchain Projects(2):

Socios Fan Loyalty,

Ultimate Fighting Championship (UFC) Fan Engagement Tokens

Related Blockchain:

VechainThor

VEE (BLOCKv or "V")

NFT Loyalty Programs

Related Blockchain Projects(3):

SmartMedia Technologies Web3 Digital Asset Management and Engagement Platform,

Visa Web3 Loyalty Engagement Solution,

BLOCKv Smart NFT Protocol

Related Blockchain:

Ethereum

WPC (Whoppercoin)

Food and Beverage Loyalty Programs

Related Blockchain Project:

Burger King Cryptocurrency Payments Program

Related Blockchain:

Waves

There were no results for your query. Please try again.

Topic: Loyalty Programs

articles

.css-1ylevsm{color:#FFFFFF;margin-bottom:16px;}Sephora Universe Beta Debuts at NFT Paris

The Parisian and LVMH-affiliated beauty giant Sephora announced big news at the NFT Paris conference. Vincent Benoist, the Global Innovation Director for Sephora, introduced the company’s next venture...

Hennessy, a well-known cognac brand, launched an NFT featuring a physical limited-edition Hennessy V.S.O.P bottle, available on BlockBar, an NFT platform for spirits and wine. In a practice known as t...

Lufthansa Group Airlines is one of the largest airline enterprises in the world, and it is expanding its customer loyalty experience by launching NFTs that will reward passengers who fly with Lufthans...

As a part of a new blockchain-based initiative that’s intended to drive additional loyalty and revenues, Toyota Australia has launched its GR-ID NFT program. The company claims that the digital experi...

Starbucks’ latest NFT collection, “Green Apron,” celebrates the brand’s history and iconic green aprons its baristas have been sporting for decades. This is a limited-edition drop with only 5,000 NFTs...

For the second year in a row, Sephora leveraged blockchain as part of its annual SEPHORiA event by incorporating NFTs, POAPs, and metaverse-based program elements. Last year, Sephora leveraged the met...

Foot Locker, an American footwear and apparel retailer, has announced the launch of its first-ever NFT collection exclusively for members of its FLX loyalty program. The NFTs are called “Virtual Strip...

Mars, a US-based multinational food company, announced it is launching the STARBURST JUICYVERSE in partnership with TheMall.io, the world’s largest virtual shopping mall. At SXSW 2023, Mars announced ...

Months after launching its Web3 platform, Nike has announced its first digital collection under its dotSWOOSH Web3 brand. The initial collection, titled Our Force 1 (OF1), will consist of NFT-based di...

Mastercard continues to innovate in Web3 by launching the Mastercard Music Pass NFT, a free NFT that gives music fans access to the company’s Web3 music program, the Mastercard Artist Accelerator.

Mars Wrigley has filed for the trademark of “Juicyverse” with the United States Patent and Trademark Office (USPTO). The filing notes that Mars Wrigley plans to enter the Web3 space to partake in NFTs...

Over a relatively short period of time, Toyota appears to be experimenting with all sorts of targeted blockchain projects. In October 2022, its luxury automotive division Lexus announced it would be i...

Everyone’s favorite triangle snack, Doritos, is bringing its golden goodness to the metaverse on Dencentraland for a limited time. The brand announced that its metaverse, called “Doritos Triangle Stud...

PUMA is launching a 10,000-piece Super PUMA NFT collection to celebrate its 75th anniversary. The NFT collection features the brand’s mascot in a variety of poses and adventures based on scenes from t...

Global sports brand Puma celebrated its 75th anniversary the Web3 way with a new collection of digital collectibles featuring its iconic mascot, “Super PUMA.”

Yves Saint Laurent YSL Beauty announced its “Black Opium: The Night Is Ours” campaign, which is a two-part NFT Series. Part 1 includes 2014 NFTs called “YSL Beauty Blocks” that will be dropped on a fi...

Japanese auto giant Toyota is innovatively engaging its fans at the 2023 Toyota Auto Salon by hosting an NFT “stamp rally.” This is not Toyota’s only foray into blockchain. In October 2022, Toyota’s l...

German auto manufacturing giant BMW announced it plans to leverage blockchain technology to develop a loyalty program for its Thailand customer base. BMW has joined forces with Coinweb as its decentra...

Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...

On November 14, Nike launched its dotSWOOSH Web3 platform. In a continuation of the sports apparel giant’s experimentation with digital experiences, Nike established dotSWOOSH as a beta program for en...

Nike filed some new trademark applications on the same day as it launched its new Web3 platform, dotSWOOSH. Within hours of publicly announcing dotSWOOSH (pronounced “dot swoosh, styled as .SWOOSH”), ...

Starting December 15th, soccer fans can access an exclusive experience by minting a World Cup NFT as part of an exclusive collection resulting from a collaboration between Budweiser’s Budverse and FIF...

Starbucks is one step closer to launching Starbucks Odyssey, a new tokenized loyalty rewards program based on the Polygon distributed ledger. Customers in the United States who participate in Starbuck...

Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metav...

Sephora's annual SEPHORiA event—held virtually for the second year in a row—was hosted in the metaverse on September 18 and attracted 16,000 attendees. This year's event expanded its virtual "house pa...

Puma continues to make strides in its decentralized blockchain journey by registering its own&nbsp; Ethereum Name Service (ENS) domain, Puma.eth. In the same way that the internet’s Domain Name Servic...

AMC Entertainment has given 580 million NFTs to its investors to reward them. The “I Own AMC” NFTs were distributed to all the shareholders who registered via AMC’s Investor Connect portal by December...

Budweiser announced it is launching its second NFT collection on January 21 called “Budweiser Royalty.” This 11,000-piece NFT collection is designed to provide a global platform to promote 22 emerging...

Budweiser announced it is launching its first NFT collection today called Budverse Cans: Heritage Edition. There are 1,936 NFTs in the collection, and the number is a nod to the year in which Budweise...

Budweiser is taking its first steps into the NFT space by purchasing the blockchain domain name Beer.eth for 30 ETH, about US$95,000 at the time of this writing. The brand also purchased a Rocket Fact...

To celebrate the opening day of “Spider-Man: No Way Home,” members of AMC Stubs Premiere, AMC Stubs A-List, and/or AMC Investor Connect who purchase tickets to see the movie on opening day will be eli...

UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special te...

airBaltic Planies NFT Program

Sony Bank CONNECT

Starbucks Odyssey

Hybrid Meta DRPP

Sephora NFT & Metaverse Program

Mastercard Pass to Priceless

PicoNext DPP Platform

Nike dotSWOOSH (.SWOOSH)

SmartMedia Technologies Web3 Digital Asset Management and Engagement Platform

Visa Web3 Loyalty Engagement Solution

Hennessy NFT & Metaverse Program

Zealy Tokenized Community Platform

Reddit Community Awards

USFL Passes

Lufthansa Uptrip

Puma NFT & Metaverse Program

Toyota NFT Program

Foot Locker Virtual Stripes

Starburst Juicyverse

BambuMeta Marketing And Loyalty Platform

AVA (AVA Foundation token)

BRND (BrandSensed)

CHAPZ (Chappyz)

CLAN (Clanity)

CYCLR

LQ (Liqwid)

PYTH (Pyth Network)

SAYL (Sayl finance)

UFC (Ultimate Fighting Championship Token)

VEE (BLOCKv or "V")

WPC (Whoppercoin)

Sephora Universe Beta Debuts at NFT Paris

Puma continues to make strides in its decentralized blockchain journey by registering its own Ethereum Name Service (ENS) domain, Puma.eth. In the same way that the internet’s Domain Name Servic...