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setting iconStakeholder EngagementLaunched

Budweiser Is Launching Its First NFT Collection Today

Milestone Date: November 29, 2021

Customer Engagement

Budweiser announced it is launching its first NFT collection today called Budverse Cans: Heritage Edition. There are 1,936 NFTs in the collection, and the number is a nod to the year in which Budweiser started producing beer in cans.

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The Budweiser (an Anheuser-Busch InBev brand) NFTs will feature a variety of design elements like classic photos, ads, and design documents that showcase the brand’s history. By holding an NFT, owners will be able to get exclusive rewards, benefits, and surprises–the details have not been shared yet.

You can buy the NFTs at two different levels of rarity. The “Core Cans” NFTs will be sold for $499, and the “Gold Cans” will be sold for $999. The NFTs will be minted on Ethereum, which can come with expensive gas transaction fees. To help with that, Budweiser is minting the NFTs themselves first, and then they will distribute to the buyers once purchased on OpenSea; therefore, buyers will not have to worry about potentially exorbitant Ethereum gas prices.

This is a great example of a legacy brand like Budweiser leveraging blockchain technology to respect its heritage, engage the community, and reward its fans.

By Elizabeth Morrison

Published:November 29, 2021



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