Casio Tweets About Future G-Shock X Doodles Collaboration

The custom Casio x Doodles watches were first available at an in-person drop exclusively at the 2G TOKYO event from February 9-11, 2024

the Doodles x @gshock_us 2G TOKYO pop up was out of this world 👽💫🇯🇵

shop the collab & alien capsule collection online now while supplies last

🛍️ https://t.co/oHQ3Jr9Ve6 pic.twitter.com/gQ3mHNAZln

— doodles (@doodles) February 16, 2024

The physical drop was followed by an online drop on Doodle’s website beginning February 15. The watches went on sale exclusively to holders of the Doodles OG and Virtual G-Shock NFT (VGA-001 or VGA-002) first, with the public sale beginning a few hours later.

Each G-SHOCK Box included an exclusive physical watch paired with a digital collectible (NFT) powered by NFC technology from IYK. Holders will be able to claim the NFT by tapping their phone against a chipped sticker attached to the watches.

Each watch comes paired with a digital collectible powered by @iyk_app

To claim, tap your phone to the chipped sticker to redeem your item#VIRTUALGSHOCK pic.twitter.com/XcxOZpx4nO

— VIRTUAL G-SHOCK (@VIRTUALGSHOCK) February 15, 2024

The collaboration also includes a physical drop of additional merchandise like a hoodie, t-shirt, hat, and alien figurine.

The two brands first teased the collaboration announcement on January 31, 2024, as a Twitter post:

something is coming 👽

doodles x @gshock_us collab

dropping soon 🛸✨ pic.twitter.com/qcDz328OQ7

— doodles (@doodles) January 31, 2024

This collaboration signifies Casio’s continued efforts at blending its brand and designs with blockchain technology. It also opens the Japanese legacy brand to the emerging Doodles digital brand, opening up a new avenue for reaching and connecting with a new and wider audience.