Topic: Digital Twin

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Blockchain Adoption Tracker

Maison Margiela Enters the Metaverse with The Fabricant

Maison Margiela, an iconic Parisian fashion label, is continuing its venture into the metaverse with its MetaTABI NFT collection. In partnership with The Fabricant, a front-runner in digital fashion, along with support from Brave Virtual Xperiences (BVX) and Aura Blockchain Consortium, Maison Margiela is set to offer a unique token-gated product experience that integrates the physical and digital worlds of fashion.

Customer Engagement

NFT

Fashion

Gamification

Digital Twin

Augmented Reality

Retail

Gaming

Metaverse

By Elizabeth Morrison

Published:March 6, 2024

1 min read

Blockchain Adoption Tracker

Wrangler Launches Blockchain Traceable NFT Vintage Clothing Program

Wrangler, the 77-year-old global brand that’s well known for its rodeo-themed denim clothing, has launched a prototype for phygitally twinning its physical fashionwear with digital, blockchain-based NFTs to improve lifetime novelty and traceability. The prototype, created in collaboration with vintage clothing brand MNTGE, was launched at Future Fashion Week, a satellite event that took place during the 2024 edition of NFT Paris.

Fashion

NFT

Metaverse

Authenticity

Digital Twin

By David Berlind

Published:February 27, 2024

1 min read

Blockchain Adoption Tracker

Casio Tweets About Future G-Shock x Doodles Collaboration

In a major phygital move, watch brand Casio collaborated with the notable NFT brand Doodles to co-produce Doodles-themed physical watches that are digitally twinned with collectible blockchain-based NFTs. This follows some recent blockchain-related activity taken by Casio’s multiple steps with blockchain technology — like the free Creator Pass in September and Virtual G-Shock NFTs in December — to blend digital and tangible experiences and offerings to Casio community members.

Digital Twin

Consumer Electronics

Customer Engagement

NFT

Fashion

Metaverse

By Sophie Waldman

Published:February 15, 2024

1 min read

Blockchain Adoption Tracker

Casio Drops Futuristic Virtual G-Shock NFTs

Casio expanded its blockchain innovation by launching the Virtual G-Shock NFT collection, a collection of NFTs that, in a primary sale, were initially sold directly to customers. The collection was inspired by the watch brand’s shock-resistant designs combined with animated digital graphics. This move follows the company's September release of free G-Shock Creator Pass NFTs, signifying the project's next step with Web3 and digital collectibles.

Digital Twin

Consumer Electronics

Customer Engagement

NFT

Fashion

Metaverse

By Sophie Waldman

Published:December 16, 2023

1 min read

Blockchain Adoption Tracker

Maison Margiela Launches a Gamified Web3 Minting Experience

Paris fashion house Maison Margiela has taken an innovative approach to Web3 by launching its first gamified minting experience called “Numbers,” according to its OpenSea collection.

Customer Engagement

NFT

Fashion

Gamification

Digital Twin

Augmented Reality

Retail

Gaming

Metaverse

By Elizabeth Morrison

Published:October 24, 2023

1 min read

Blockchain Adoption Tracker

Casio Announces “Virtual G-Shock” Web3 Community

Casio, the Japanese watchmaker, took a stride towards the future of digital interactivity and community engagement with the announcement of its "Virtual G-Shock" project.

Digital Twin

Consumer Electronics

Customer Engagement

NFT

Fashion

Metaverse

By Sophie Waldman

Published:September 4, 2023

1 min read

Blockchain Adoption Tracker

Louis Vuitton Launches Digital-Twin NFT To Its Iconic €39K Travel Trunk

Louis Vuitton is no stranger to Web3. Previously, it published a video game with NFT benefits and its parent company LVMH is one of the founding members of the Aura Blockchain Consortium, which also includes Prada and Mercedes-Benz. Now, the luxury French fashion house is launching NFTs of its iconic travel trunk. The only hitch? Each NFT is a digital twin to a matching physical twin trunk and the price to acquire the trunk is €39,000 (approximately US $41,000).

Customer Engagement

Fashion

Gaming

Metaverse

NFT

Traceability

Digital Twin

Authenticity

By Elizabeth Morrison

Published:June 6, 2023

1 min read

Interview

MetaZ Will Custody Your Collectible Sneakers In a Vault and Issue NFTs as Certificates of Ownership

One of the biggest conversations in the blockchain industry that tends to fly below the radar has to do with the custody of digital assets. It's so important that the word "custody" has actually become a verb and you'll hear it come up in questions like "Should an enterprise self-custody its cryptocurrencies or should it custody those and other digital assets with a trusted third party custodian?"

NFT.NYC

NFT

Digital Twin

Digital Asset Custody

By David Berlind

Published:May 4, 2023

8 min read

Blockchain Adoption Tracker

Nike Announces First dotSWOOSH Digital Collection: Our Force 1

Months after launching its Web3 platform, Nike has announced its first digital collection under its dotSWOOSH Web3 brand. The initial collection, titled Our Force 1 (OF1), will consist of NFT-based digital sneaker boxes that pull inspiration from Nike’s iconic Air Force 1 sneaker silhouette.

Customer Engagement

Loyalty Programs

NFT

Sports

Fashion

Digital Twin

By Sophie Waldman

Published:March 28, 2024

1 min read

Blockchain Adoption Tracker

Two Luxury Brands, Bugatti and Asprey, Join Forces to Launch Phygital “NFT”

The partnership between iconic luxury brands Bugatti and Asprey began in 2022, and this launch of a phygital “NFT” takes this partnership to the next level by allowing them to work together in the physical and digital realms. The initiative has the appearance of an NFT program, but relies on the Ordinals protocol, which makes NFT-like assets possible — officially referred to as “inscriptions” — on the Bitcoin blockchain (which itself inherently lacks support for the types of NFTs found on smart contract-enabled distributed ledgers).

Digital Twin

NFT

Automotive

By Elizabeth Morrison

Published:April 5, 2023

1 min read

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Maison Margiela Enters the Metaverse with The Fabricant

Maison Margiela, an iconic Parisian fashion label, is continuing its venture into the metaverse with its MetaTABI NFT collection. In partnership with The Fabricant, a front-runner in digital fashion, ...

Customer Engagement NFT Fashion Gamification Digital Twin Augmented Reality Retail Gaming Metaverse

By Elizabeth Morrison

Published:March 6, 2024

Wrangler Launches Blockchain Traceable NFT Vintage Clothing Program

Wrangler, the 77-year-old global brand that’s well known for its rodeo-themed denim clothing, has launched a prototype for phygitally twinning its physical fashionwear with digital, blockchain-based N...

Fashion NFT Metaverse Authenticity Digital Twin

By David Berlind

Published:February 27, 2024

Casio Tweets About Future G-Shock x Doodles Collaboration

In a major phygital move, watch brand Casio collaborated with the notable NFT brand Doodles to co-produce Doodles-themed physical watches that are digitally twinned with collectible blockchain-based N...

Digital Twin Consumer Electronics Customer Engagement NFT Fashion Metaverse

By Sophie Waldman

Published:February 15, 2024

Casio Drops Futuristic Virtual G-Shock NFTs

Casio expanded its blockchain innovation by launching the Virtual G-Shock NFT collection, a collection of NFTs that, in a primary sale, were initially sold directly to customers. The collection was in...

Digital Twin Consumer Electronics Customer Engagement NFT Fashion Metaverse

By Sophie Waldman

Published:December 16, 2023

Maison Margiela Launches a Gamified Web3 Minting Experience

Paris fashion house Maison Margiela has taken an innovative approach to Web3 by launching its first gamified minting experience called “Numbers,” according to its OpenSea collection.

Customer Engagement NFT Fashion Gamification Digital Twin Augmented Reality Retail Gaming Metaverse

By Elizabeth Morrison

Published:October 24, 2023

Casio Announces “Virtual G-Shock” Web3 Community

Casio, the Japanese watchmaker, took a stride towards the future of digital interactivity and community engagement with the announcement of its "Virtual G-Shock" project.

Digital Twin Consumer Electronics Customer Engagement NFT Fashion Metaverse

By Sophie Waldman

Published:September 4, 2023

Louis Vuitton Launches Digital-Twin NFT To Its Iconic €39K Travel Trunk

Louis Vuitton is no stranger to Web3. Previously, it published a video game with NFT benefits and its parent company LVMH is one of the founding members of the Aura Blockchain Consortium, which also i...

Customer Engagement Fashion Gaming Metaverse NFT Traceability Digital Twin Authenticity

By Elizabeth Morrison

Published:June 6, 2023

Nike Announces First dotSWOOSH Digital Collection: Our Force 1

Months after launching its Web3 platform, Nike has announced its first digital collection under its dotSWOOSH Web3 brand. The initial collection, titled Our Force 1 (OF1), will consist of NFT-based di...

Customer Engagement Loyalty Programs NFT Sports Fashion Digital Twin

By Sophie Waldman

Published:March 28, 2024

Two Luxury Brands, Bugatti and Asprey, Join Forces to Launch Phygital “NFT”

The partnership between iconic luxury brands Bugatti and Asprey began in 2022, and this launch of a phygital “NFT” takes this partnership to the next level by allowing them to work together in the phy...

Digital Twin NFT Automotive

By Elizabeth Morrison

Published:April 5, 2023

Prada Announces Plans for its Tenth Timecapsule NFT Drop

Since December 2019, fashion powerhouse Prada has been conducting monthly drops of its Timecapsule collection. Then, in June 2022, the company began issuing digital twin NFTs to match each of the phys...

NFT Digital Twin Customer Engagement Fashion

By Elizabeth Morrison

Published:March 1, 2023

PUMA Celebrates 75th Anniversary with “Super PUMA” NFTs

PUMA is launching a 10,000-piece Super PUMA NFT collection to celebrate its 75th anniversary. The NFT collection features the brand’s mascot in a variety of poses and adventures based on scenes from t...

Customer Engagement Loyalty Programs Fashion Digital Twin NFT

By Elizabeth Morrison

Published:February 15, 2023

Puma Celebrates 75th Anniversary With “Super PUMA” PFP NFT

Global sports brand Puma celebrated its 75th anniversary the Web3 way with a new collection of digital collectibles featuring its iconic mascot, “Super PUMA.”

Customer Engagement Loyalty Programs Fashion Digital Twin NFT

By Sophie Waldman

Published:February 22, 2023

Nike Announces New “dotSWOOSH” Platform to Pioneer Web3 Experiences

Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...

Customer Engagement Loyalty Programs NFT Sports Fashion Digital Twin

By Elizabeth Morrison

Published:November 14, 2022

Nike Launches dotSWOOSH

On November 14, Nike launched its dotSWOOSH Web3 platform. In a continuation of the sports apparel giant’s experimentation with digital experiences, Nike established dotSWOOSH as a beta program for en...

Customer Engagement Loyalty Programs NFT Sports Fashion Digital Twin

By Sophie Waldman

Published:March 26, 2024

Nike Files Trademarks For “Swoosh Logo,” “DotSWOOSH,” “.SWOOSH”

Nike filed some new trademark applications on the same day as it launched its new Web3 platform, dotSWOOSH. Within hours of publicly announcing dotSWOOSH (pronounced “dot swoosh, styled as .SWOOSH”), ...

Customer Engagement Loyalty Programs NFT Sports Fashion Digital Twin

By Sophie Waldman

Published:March 27, 2024

Louis Vuitton “LV Diamonds” Offers Blockchain-Powered Diamond Certification

In an era when luxury intersects with technological innovation, Louis Vuitton is looking to set a new standard for blockchain-based certification of authenticity with its latest LV Diamonds collection...

Customer Engagement Fashion Gaming Metaverse NFT Traceability Digital Twin Authenticity

By Sophie Waldman

Published:July 12, 2022

Prada to Launch Phygital Timecapsule NFT Collection and Matching Discord Community

There’s big news coming from luxury house Prada. The fashion giant announced it will launch a “Prada Crypted” Discord-based town square where brand enthusiasts can engage with each other and members o...

NFT Digital Twin Customer Engagement Fashion

By Elizabeth Morrison

Published:June 2, 2022

Puma Purchases ENS-Based Domain, Rebrands As PUMA.eth On X

Puma continues to make strides in its decentralized blockchain journey by registering its own  Ethereum Name Service (ENS) domain, Puma.eth. In the same way that the internet’s Domain Name Servic...

Customer Engagement Loyalty Programs Fashion Digital Twin NFT

By Sophie Waldman

Published:February 21, 2022

Nike Has Acquired RTFKT

In December 2021, the world’s largest sports brand, Nike, Inc., announced its acquisition of RTFKT (pronounced “artifact”), a Web3 brand that has been on a mission to merge the virtual the physical wo...

NFT Fashion Customer Engagement

By Sophie Waldman

Published:March 26, 2024

Louis Vuitton to Launch Mobile NFT Game to Honor Founder

Iconic French fashion brand Louis Vuitton, a division of the multinational luxury conglomerate LVMH, is launching a mobile NFT game to celebrate its 200th anniversary and honor its founder, Louis Vuit...

Customer Engagement Fashion Gaming Metaverse NFT Traceability Digital Twin Authenticity

By Elizabeth Morrison

Published:August 3, 2021

Breitling Brings Its Luxury Watches to Blockchain

Luxury watchmaker Breitling is making history as the first to offer an Ethereum-based digital twin “passport” for all of its new timepieces.

Digital Twin Fashion NFT Traceability

By Elizabeth Morrison

Published:October 15, 2020

Interview

MetaZ Will Custody Your Collectible Sneakers In a Vault and Issue NFTs as Certificates of Ownership

NFT.NYC NFT Digital Twin Digital Asset Custody

By David Berlind

Published:May 4, 2023

LMVH Louis Vuitton NFT & Metaverse Program

Customer Engagement Fashion Gaming Metaverse NFT Traceability Digital Twin Authenticity

Project Objective:

Stakeholder Engagement

Project Owner:

LVMH Louis Vuitton

Latest Milestone: April 22, 2024

Maison Margiela NFT Program

Customer Engagement NFT Fashion Gamification Digital Twin Augmented Reality Retail Gaming Metaverse

Project Objective:

Stakeholder Engagement

Project Owners:

Maison Margiela,

Brave Virtual Xperience (BVX)

Latest Milestone: April 18, 2024

Christie's 3.0

Art Digital Twin Non-Profit NFT

Project Objective:

Stakeholder Engagement

Project Owner:

Christie's

Latest Milestone: April 17, 2024

MNTGE Pass

Fashion Authenticity NFT Digital Twin

Project Objective:

Digital Transformation

Project Owner:

MNTGE

Latest Milestone: March 30, 2024

Hybrid Meta DRPP

Digital Twin Fan Engagement Customer Engagement Loyalty Programs Authenticity Fashion

Project Objective:

Stakeholder Engagement

Project Owner:

Hybrid Meta ME LLC

Latest Milestone: March 4, 2024

Wrangler NFT & Metaverse Program

Fashion NFT Metaverse Authenticity Digital Twin

Project Objective:

Stakeholder Engagement

Project Owner:

Wrangler

Latest Milestone: February 27, 2024

Notable.art Digital and Physical Art

Art Digital Twin NFT Marketplace NFT

Project Objective:

Stakeholder Engagement

Project Owner:

Notable.art

Latest Milestone: February 27, 2024

The Whisky Exchange Cabinet

Food and Beverage NFT Digital Twin

Project Objective:

Stakeholder Engagement

Project Owner:

The Whisky Exchange

Latest Milestone: February 21, 2024

Casio NFT & Metaverse Program

Digital Twin Consumer Electronics Customer Engagement NFT Fashion Metaverse

Project Objective:

Stakeholder Engagement

Project Owner:

Casio Computer Co., Ltd.

Latest Milestone: February 15, 2024

Panini America Marketplace

Fan Engagement Sports NFT Marketplace Digital Twin

Project Objective:

Business Innovation

Project Owner:

Panini America

Latest Milestone: February 13, 2024

Sotheby's Metaverse

NFT Marketplace Art Digital Twin

Project Objective:

Stakeholder Engagement

Project Owner:

Sotheby's

Latest Milestone: February 7, 2024

SYKY Collective

Fashion NFT Art Digital Twin

Project Owner:

SYKY, Inc.

Latest Milestone: January 17, 2024

Nike dotSWOOSH (.SWOOSH)

Customer Engagement Loyalty Programs NFT Sports Fashion Digital Twin

Project Objective:

Stakeholder Engagement

Project Owner:

Nike Virtual Studios

Latest Milestone: January 13, 2024

Prada Crypted

NFT Digital Twin Customer Engagement Fashion

Project Objective:

Stakeholder Engagement

Project Owner:

Prada Group

Latest Milestone: December 7, 2023

BlockBar Marketplace

Authenticity Digital Twin Tokenization Food and Beverage NFT

Project Objective:

Business Innovation

Project Owner:

BlockBar

Latest Milestone: November 28, 2023

PMI Kid's World Plush Phygital Toys

Toys and Craft Supplies Licensing NFT Digital Twin

Project Objective:

Stakeholder Engagement

Project Owner:

P.M.I. Ltd (PMI Kids World)

Latest Milestone: November 27, 2023

Physical Bound Token (PBT)

Digital Twin NFT

Project Objective:

Business Innovation

Project Owner:

Chiru Labs

Latest Milestone: November 27, 2023

Arianee NFT Management Program

NFT Digital Twin

Project Objective:

Business Innovation

Project Owner:

Arianee

Latest Milestone: November 7, 2023

Puma NFT & Metaverse Program

Customer Engagement Loyalty Programs Fashion Digital Twin NFT

Project Objective:

Stakeholder Engagement

Project Owner:

Puma

Latest Milestone: August 17, 2023

Aura Blockchain Consortium Digital Product Passport

Digital Twin Supply Chain Traceability Fashion Provenance Authenticity Sustainability

Project Objective:

Digital Transformation

Project Owner:

Aura Blockchain Consortium

Latest Milestone: June 29, 2023

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Topic: Digital Twin

articles

.css-1ylevsm{color:#FFFFFF;margin-bottom:16px;}Maison Margiela Enters the Metaverse with The Fabricant

Maison Margiela, an iconic Parisian fashion label, is continuing its venture into the metaverse with its MetaTABI NFT collection. In partnership with The Fabricant, a front-runner in digital fashion, ...

Wrangler, the 77-year-old global brand that’s well known for its rodeo-themed denim clothing, has launched a prototype for phygitally twinning its physical fashionwear with digital, blockchain-based N...

In a major phygital move, watch brand Casio collaborated with the notable NFT brand Doodles to co-produce Doodles-themed physical watches that are digitally twinned with collectible blockchain-based N...

Casio expanded its blockchain innovation by launching the Virtual G-Shock NFT collection, a collection of NFTs that, in a primary sale, were initially sold directly to customers. The collection was in...

Paris fashion house Maison Margiela has taken an innovative approach to Web3 by launching its first gamified minting experience called “Numbers,” according to its OpenSea collection.

Casio, the Japanese watchmaker, took a stride towards the future of digital interactivity and community engagement with the announcement of its "Virtual G-Shock" project.

Louis Vuitton is no stranger to Web3. Previously, it published a video game with NFT benefits and its parent company LVMH is one of the founding members of the Aura Blockchain Consortium, which also i...

Months after launching its Web3 platform, Nike has announced its first digital collection under its dotSWOOSH Web3 brand. The initial collection, titled Our Force 1 (OF1), will consist of NFT-based di...

The partnership between iconic luxury brands Bugatti and Asprey began in 2022, and this launch of a phygital “NFT” takes this partnership to the next level by allowing them to work together in the phy...

Since December 2019, fashion powerhouse Prada has been conducting monthly drops of its Timecapsule collection. Then, in June 2022, the company began issuing digital twin NFTs to match each of the phys...

PUMA is launching a 10,000-piece Super PUMA NFT collection to celebrate its 75th anniversary. The NFT collection features the brand’s mascot in a variety of poses and adventures based on scenes from t...

Global sports brand Puma celebrated its 75th anniversary the Web3 way with a new collection of digital collectibles featuring its iconic mascot, “Super PUMA.”

Nike continues to embrace distributed ledger technology with the introduction of “dotSWOOSH,” which is Nike’s new Web3 platform and ecosystem that is designed to attract non-crypto natives and more tr...

On November 14, Nike launched its dotSWOOSH Web3 platform. In a continuation of the sports apparel giant’s experimentation with digital experiences, Nike established dotSWOOSH as a beta program for en...

Nike filed some new trademark applications on the same day as it launched its new Web3 platform, dotSWOOSH. Within hours of publicly announcing dotSWOOSH (pronounced “dot swoosh, styled as .SWOOSH”), ...

In an era when luxury intersects with technological innovation, Louis Vuitton is looking to set a new standard for blockchain-based certification of authenticity with its latest LV Diamonds collection...

There’s big news coming from luxury house Prada. The fashion giant announced it will launch a “Prada Crypted” Discord-based town square where brand enthusiasts can engage with each other and members o...

Puma continues to make strides in its decentralized blockchain journey by registering its own&nbsp; Ethereum Name Service (ENS) domain, Puma.eth. In the same way that the internet’s Domain Name Servic...

In December 2021, the world’s largest sports brand, Nike, Inc., announced its acquisition of RTFKT (pronounced “artifact”), a Web3 brand that has been on a mission to merge the virtual the physical wo...

Iconic French fashion brand Louis Vuitton, a division of the multinational luxury conglomerate LVMH, is launching a mobile NFT game to celebrate its 200th anniversary and honor its founder, Louis Vuit...

Luxury watchmaker Breitling is making history as the first to offer an Ethereum-based digital twin “passport” for all of its new timepieces.

MetaZ Will Custody Your Collectible Sneakers In a Vault and Issue NFTs as Certificates of Ownership

LMVH Louis Vuitton NFT & Metaverse Program

Maison Margiela NFT Program

Christie's 3.0

MNTGE Pass

Hybrid Meta DRPP

Wrangler NFT & Metaverse Program

Notable.art Digital and Physical Art

The Whisky Exchange Cabinet

Casio NFT & Metaverse Program

Panini America Marketplace

Sotheby's Metaverse

SYKY Collective

Nike dotSWOOSH (.SWOOSH)

Prada Crypted

BlockBar Marketplace

PMI Kid's World Plush Phygital Toys

Physical Bound Token (PBT)

Arianee NFT Management Program

Puma NFT & Metaverse Program

Aura Blockchain Consortium Digital Product Passport

Maison Margiela Enters the Metaverse with The Fabricant

Puma continues to make strides in its decentralized blockchain journey by registering its own Ethereum Name Service (ENS) domain, Puma.eth. In the same way that the internet’s Domain Name Servic...