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Crown Royal Files Web3 Trademark

Milestone Date: May 10, 2022


On May 10th, 2022, the Canadian whiskey label Crown Royal filed for Web3-related trademarks that hint at the brand’s interest in the metaverse, blockchain, and NFTs.

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Crown Royal NFT & Metaverse ProgramCrown Royal NFT & Metaverse Program

The trademark filing of its name “CROWN ROYAL” suggests the brand is seeking to create retail store and entertainment opportunities in the metaverse, as well as offering virtual whiskey, clothing, footwear, performances, and art exhibitions. It also hints at the company’s interest in creating blockchain-based video games.

Mike Kondoudis, a D.C. trademark attorney, shared news of the filing via X (formerly known as Twitter):

Consumer brands are increasingly embracing Web3 to find innovative ways to engage their customer base.

By Elizabeth Morrison

Published:May 10, 2022



Whiskey Brand Crown Royal Files Patents for NFTs

Rarity Sniper

Social Media ( including podcasts)

Tweet: Virtual whiskey?

The Law Office of Michael E. Kondoudis, PC

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