Stakeholder EngagementHintCrown Royal Files Web3 Trademark
Milestone Date: May 10, 2022
On May 10th, 2022, the Canadian whiskey label Crown Royal filed for Web3-related trademarks that hint at the brand’s interest in the metaverse, blockchain, and NFTs.
The trademark filing of its name “CROWN ROYAL” suggests the brand is seeking to create retail store and entertainment opportunities in the metaverse, as well as offering virtual whiskey, clothing, footwear, performances, and art exhibitions. It also hints at the company’s interest in creating blockchain-based video games.
Mike Kondoudis, a D.C. trademark attorney, shared news of the filing via X (formerly known as Twitter):
Virtual whiskey?
The owner of Crown Royal has filed an application to trademark CROWN ROYAL for
🥃 NFTs
🥃 Virtual non-alcoholic + alcoholic drinks
🥃 Virtual clothing, footwear, events + performances in the metaverse and virtual worlds #NFTs #Metaverse #Web3 #Trademark pic.twitter.com/3YlXiqGHcG— Mike Kondoudis (@KondoudisLaw) May 16, 2022
Consumer brands are increasingly embracing Web3 to find innovative ways to engage their customer base.
By Elizabeth Morrison
Published:May 10, 2022
Sources
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Rarity Sniper
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The Law Office of Michael E. Kondoudis, PC