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Topic: Gaming

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Blockchain Adoption Tracker

Maison Margiela Enters the Metaverse with The Fabricant

Maison Margiela, an iconic Parisian fashion label, is continuing its venture into the metaverse with its MetaTABI NFT collection. In partnership with The Fabricant, a front-runner in digital fashion, along with support from Brave Virtual Xperiences (BVX) and Aura Blockchain Consortium, Maison Margiela is set to offer a unique token-gated product experience that integrates the physical and digital worlds of fashion.

By Elizabeth Morrison

Published:March 6, 2024

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Maison Margiela Enters the Metaverse with The Fabricant
Maison Margiela, an iconic Parisian fashion label, is continuing its venture into the metaverse with its MetaTABI NFT collection. In partnership with The Fabricant, a front-runner in digital fashion, ...
Customer EngagementNFTFashionGamificationDigital TwinAugmented RealityRetailGamingMetaverse

By Elizabeth Morrison

Published:March 6, 2024

Sony Seeks Patent to Bring PlayStation to the Blockchain
Tech giant Sony has published a patent application sharing a concept for super-fungible tokens (SFTs), which is essentially a bundle of NFTs for games. The patent outlines a process for tracking a pla...

By Elizabeth Morrison

Published:February 29, 2024

Reebok Turns to Futureverse To Develop ReebokImpact Metaverse Experience
Reebok announced it will be working with Futureverse, a metaverse platform provider, to develop a sports-related metaverse experience called “ReebokImpact.”

By Elizabeth Morrison

Published:December 7, 2023

Maison Margiela Launches a Gamified Web3 Minting Experience
Paris fashion house Maison Margiela has taken an innovative approach to Web3 by launching its first gamified minting experience called “Numbers,” according to its OpenSea collection.

By Elizabeth Morrison

Published:October 24, 2023

Zynga to Release its First Web3 Game: Sugartown
Zynga is the major mobile game developer that created the popular FarmVille game. Now, Zynga is headed for the blockchain to develop its first Web3 game called Sugartown which will be based on the Eth...

By Elizabeth Morrison

Published:August 14, 2023

Louis Vuitton Launches Digital-Twin NFT To Its Iconic €39K Travel Trunk
Louis Vuitton is no stranger to Web3. Previously, it published a video game with NFT benefits and its parent company LVMH is one of the founding members of the Aura Blockchain Consortium, which also i...

By Elizabeth Morrison

Published:June 6, 2023

Nissan Files for Web3-related Trademarks in the United States
Japanese auto giant Nissan is expanding its Web3 intentions in the United States after filing four Web3 trademarks for its Infiniti, Nismo, and Nissan brands. The filing hints at Nissan’s plans to cre...

By Elizabeth Morrison

Published:March 12, 2023

Crown Royal Launches Its NFT-powered Game to Encourage Gratitude
Crown Royal is back at it again. With help from Vayner3 (Gary Vaynerchuk’s Web3 consultancy), the whiskey brand is launching an NFT-based game called “Crown Royal Chain of Gratitude” to promote the sp...

By Elizabeth Morrison

Published:February 15, 2023

Crown Royal Launches Its First Digital Collectible to Give Back
Crown Royal, the world’s number-one selling Canadian whiskey brand collaborated with Salesforce, Diageo, and Vayner3 to launch its first NFT campaign titled “That Deserves a Crown.” The campaign was l...

By Elizabeth Morrison

Published:November 24, 2022

Reebok Files for Web3 Trademarks
Fitness and clothing manufacturer Reebok has filed Web3-related trademarks, hinting at the possibility of future NFT or metaverse projects.

By Elizabeth Morrison

Published:November 23, 2022

Louis Vuitton “LV Diamonds” Offers Blockchain-Powered Diamond Certification
In an era when luxury intersects with technological innovation, Louis Vuitton is looking to set a new standard for blockchain-based certification of authenticity with its latest LV Diamonds collection...

By Sophie Waldman

Published:July 12, 2022

Crown Royal Files Web3 Trademark
On May 10th, 2022, the Canadian whiskey label Crown Royal filed for Web3-related trademarks that hint at the brand’s interest in the metaverse, blockchain, and NFTs.

By Elizabeth Morrison

Published:May 10, 2022

Louis Vuitton to Launch Mobile NFT Game to Honor Founder
Iconic French fashion brand Louis Vuitton, a division of the multinational luxury conglomerate LVMH, is launching a mobile NFT game to celebrate its 200th anniversary and honor its founder, Louis Vuit...

By Elizabeth Morrison

Published:August 3, 2021

Animoca Brands To Launch Blockchain-Based MotoGP Ignition Game Involving NFTs
With its continued effort to attract mainstream consumers to the world of blockchain, Animoca Brands, the successful developer and publisher behind hit blockchain games like F1 DeltaTime and The Sandb...

By Elizabeth Morrison

Published:February 25, 2021

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LMVH Louis Vuitton NFT & Metaverse Program

Customer EngagementFashionGamingMetaverseNFTTraceabilityDigital TwinAuthenticity
Project Objective:setting iconStakeholder Engagement
Project Owner:
LVMH Louis Vuitton
Latest Milestone: April 22, 2024

Nyan Heroes

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: April 19, 2024

Maison Margiela NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
Maison Margiela,
Latest Milestone: April 18, 2024

Ubisoft Web3 Gaming Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: April 11, 2024

Aptos Labs Aptos GameStack

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: March 15, 2024

Victoria VR Metaverse

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: February 2, 2024

Reality+ Web3 Services

Project Objective:setting iconStakeholder Engagement
Latest Milestone: January 29, 2024

GameStop NFT Program

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: January 13, 2024

Immutable X

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: November 8, 2023

Diesel NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: November 2, 2023

Atari X

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: November 2, 2023

Zynga Sugartown

Project Objective:setting iconIndustry Disruption
Project Owner:
Latest Milestone: August 14, 2023

Torque Drift 2

Project Objective:setting iconStakeholder Engagement
Latest Milestone: August 7, 2023

GameStop Wallet

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: August 4, 2023

Ultimate Fighting Championship (UFC) NFT Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: July 17, 2023

Concept Labs Web3 Services

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: July 17, 2023

Elixir Games Launcher

Project Objective:setting iconStakeholder Engagement
Project Owner:
Latest Milestone: June 21, 2023

EA Sports NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Latest Milestone: June 1, 2023
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