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Topic: Trademarks & Intellectual Property

2

Blockchain Adoption Tracker

Sony Seeks Patent to Bring PlayStation to the Blockchain

Tech giant Sony has published a patent application sharing a concept for super-fungible tokens (SFTs), which is essentially a bundle of NFTs for games. The patent outlines a process for tracking a player's gaming assets on an electronic device, generating metadata for those assets, and then storing this information on a distributed ledger that’s related to the gaming application.

Gaming

GameFi

Consumer Electronics

NFT

Interoperability

Trademarks & Intellectual Property

By Elizabeth Morrison

Published:February 29, 2024

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1 min read

Blockchain Adoption Tracker

Mastercard Reveals Plans to Launch its Multi-Token Network (MTN)

Payment processing giant Mastercard announced it will roll out a beta version of its Multi-Token Network (MTN) this summer in the United Kingdom. The MTN will “act as a testbed for developing live pilot applications and use cases with financial institutions, fintechs, and central banks,” according to Raj Dhamodharan, Mastercard’s Executive Vice President, Blockchain and Digital Assets.

Payments

Centralized Exchange (CEX)

Traditional Finance (TradFi)

Trademarks & Intellectual Property

Identity

By Elizabeth Morrison

Published:June 28, 2023

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1 min read

Blockchain Adoption Tracker

Crown Royal Launches Its NFT-powered Game to Encourage Gratitude

Crown Royal is back at it again. With help from Vayner3 (Gary Vaynerchuk’s Web3 consultancy), the whiskey brand is launching an NFT-based game called “Crown Royal Chain of Gratitude” to promote the spirit of gratitude. The point of the game is to get as many friends as possible to join the game and extend the “chain of gratitude.”

NFT

Metaverse

Customer Engagement

Philanthropy

ESG

Trademarks & Intellectual Property

Gaming

By Elizabeth Morrison

Published:February 15, 2023

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1 min read

No glossary terms for category Trademarks & Intellectual Property. Please try again.
Sony Seeks Patent to Bring PlayStation to the Blockchain
Tech giant Sony has published a patent application sharing a concept for super-fungible tokens (SFTs), which is essentially a bundle of NFTs for games. The patent outlines a process for tracking a pla...
GamingGameFiConsumer ElectronicsNFTInteroperabilityTrademarks & Intellectual Property

By Elizabeth Morrison

Published:February 29, 2024

Reebok Turns to Futureverse To Develop ReebokImpact Metaverse Experience
Reebok announced it will be working with Futureverse, a metaverse platform provider, to develop a sports-related metaverse experience called “ReebokImpact.”
MetaverseRetailNFTFashionCustomer EngagementGamingTrademarks & Intellectual Property

By Elizabeth Morrison

Published:December 7, 2023

Mastercard Reveals Plans to Launch its Multi-Token Network (MTN)
Payment processing giant Mastercard announced it will roll out a beta version of its Multi-Token Network (MTN) this summer in the United Kingdom. The MTN will “act as a testbed for developing live pil...
PaymentsCentralized Exchange (CEX)Traditional Finance (TradFi)Trademarks & Intellectual PropertyIdentity

By Elizabeth Morrison

Published:June 28, 2023

Mastercard Files for Blockchain-Related “Crypto Credential” Trademark
Payment processor giant Mastercard has filed a trademark application that covers a variety of tools associated with cryptocurrency and blockchain technology.
IdentityPaymentsCentralized Exchange (CEX)Traditional Finance (TradFi)Trademarks & Intellectual Property

By Elizabeth Morrison

Published:June 12, 2023

Kellogg Files 12 Trademarks For Potential Web3 Plans
American cereal giant Kellogg has filed 12 trademarks for its various brands including Pop-Tarts, Pringles, and Cheeze-It with plans to enter Web3.
Trademarks & Intellectual PropertyNFTFood and BeverageCustomer EngagementMetaverseVirtual Reality

By Elizabeth Morrison

Published:May 30, 2023

Wynn Resorts Files Web3 Trademark Application
Wynn Resorts, a prominent luxury resorts and casinos brand, is entering into the NFT and metaverse arena by filing six trademarks for “WYNN” and “DESERT INN.”
Trademarks & Intellectual PropertyTravelMetaverseNFT

By Elizabeth Morrison

Published:April 12, 2023

Titleist Files Web3 Trademark to Bring Golf to the Metaverse
American golf equipment giant Titleist filed a trademark application with the USPTO for Web3-related products.
Trademarks & Intellectual PropertyNFTSportsNFT MarketplaceFan Engagement

By Elizabeth Morrison

Published:March 20, 2023

General Motors Files Web3 Trademarks for its Cadillac and Chevrolet Brands
General Motors, the American automotive giant, has filed trademark applications related to Web3 for its popular Cadillac and Chevrolet brands.
NFTAutomotiveCustomer EngagementTrademarks & Intellectual PropertyNon-Profit

By Elizabeth Morrison

Published:February 21, 2023

Crown Royal Launches Its NFT-powered Game to Encourage Gratitude
Crown Royal is back at it again. With help from Vayner3 (Gary Vaynerchuk’s Web3 consultancy), the whiskey brand is launching an NFT-based game called “Crown Royal Chain of Gratitude” to promote the sp...
NFTMetaverseCustomer EngagementPhilanthropyESGTrademarks & Intellectual PropertyGaming

By Elizabeth Morrison

Published:February 15, 2023

Irish Distillers International Files Web3 Trademarks for Jameson Whiskey Brand
Founded in 1780, Jameson Whiskey is a legacy spirits enterprise under the Irish Distillers International umbrella. Fast forward to January 23, 2023, the company has filed for trademark registration of...
Food and BeverageNFTNFT MarketplaceTrademarks & Intellectual Property

By Elizabeth Morrison

Published:January 25, 2023

Intuit Files Web3-Related Trademarks with Plans for Crypto Bill Payments
Intuit, a prominent software company headquartered in California, has recently filed a trademark application signaling its interest in exploring the world of cryptocurrency and NFTs. The application s...
PaymentsNFTNFT MarketplaceTrademarks & Intellectual Property

By Elizabeth Morrison

Published:January 10, 2023

Fidelity Files Web3 Trademark Application for Virtual Investment Services
Fidelity Investments has filed trademark applications with the USPTO, signaling the investment enterprise’s potential plans to develop Web3 products and services.
Traditional Finance (TradFi)NFTMetaversePaymentsNFT MarketplaceTrademarks & Intellectual PropertyDecentralized Finance (DeFi)Centralized Finance (CeFi)

By Elizabeth Morrison

Published:December 22, 2022

Crown Royal Launches Its First Digital Collectible to Give Back
Crown Royal, the world’s number-one selling Canadian whiskey brand collaborated with Salesforce, Diageo, and Vayner3 to launch its first NFT campaign titled “That Deserves a Crown.” The campaign was l...
NFTMetaverseCustomer EngagementPhilanthropyESGTrademarks & Intellectual PropertyGaming

By Elizabeth Morrison

Published:November 24, 2022

Reebok Files for Web3 Trademarks
Fitness and clothing manufacturer Reebok has filed Web3-related trademarks, hinting at the possibility of future NFT or metaverse projects.
MetaverseRetailNFTFashionCustomer EngagementGamingTrademarks & Intellectual Property

By Elizabeth Morrison

Published:November 23, 2022

Ford Files Trademarks for Entrance Into Web3
American automaker, Ford Motor Company, is gearing up to enter the metaverse, with plans to introduce virtual automobiles and non-fungible tokens (NFTs). The company has filed 19 trademark application...
Customer EngagementMetaverseAutomotiveCustomer EngagementTrademarks & Intellectual PropertyNFT

By Elizabeth Morrison

Published:September 9, 2022

Carl’s Jr. Files Trademark to Enter the Metaverse
Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metav...
NFTFood and BeverageLoyalty ProgramsCustomer EngagementTrademarks & Intellectual Property

By Elizabeth Morrison

Published:May 20, 2022

Crown Royal Files Web3 Trademark
On May 10th, 2022, the Canadian whiskey label Crown Royal filed for Web3-related trademarks that hint at the brand’s interest in the metaverse, blockchain, and NFTs.
NFTMetaverseCustomer EngagementPhilanthropyESGTrademarks & Intellectual PropertyGaming

By Elizabeth Morrison

Published:May 10, 2022

Taco Bell Files Trademark to Launch Virtual Restaurants in the Metaverse
Following a trend of fast-food restaurants that are filing for a variety of Web3 trademarks, Taco Bell has filed trademark applications to use its name and logo with its NFT and metaverse initiatives.
NFTFood and BeverageRetailMetaverseCustomer EngagementTrademarks & Intellectual Property

By Elizabeth Morrison

Published:March 21, 2022

Taco Bell Launches Taco-Themed Digital Collectibles
Taco lovers can now enjoy their favorite food in the digital world: in March 2021, Taco Bell dropped its first taco-themed digital collectibles on Rarible, an NFT marketplace, and they were gobbled up...
NFTFood and BeverageRetailMetaverseCustomer EngagementTrademarks & Intellectual Property

By Elizabeth Morrison

Published:March 8, 2021

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Sony NFT & Metaverse Program

GamingGameFiConsumer ElectronicsNFTInteroperabilityTrademarks & Intellectual Property
Project Objective:setting iconStakeholder Engagement
Project Owner:
Sony Group Corporation
Latest Milestone: February 29, 2024

Reebok NFT & Metaverse Program

MetaverseRetailNFTFashionCustomer EngagementGamingTrademarks & Intellectual Property
Project Objective:setting iconStakeholder Engagement
Project Owner:
Reebok International
Latest Milestone: December 7, 2023

Mastercard Crypto Credential

IdentityPaymentsCentralized Exchange (CEX)Traditional Finance (TradFi)Trademarks & Intellectual Property
Project Objective:setting iconIndustry Disruption
Project Owner:
Mastercard
Latest Milestone: October 25, 2023

Mastercard Multi-Token Network (MTN)

PaymentsCentralized Exchange (CEX)Traditional Finance (TradFi)Trademarks & Intellectual PropertyIdentity
Project Objective:setting iconIndustry Disruption
Project Owner:
Mastercard
Latest Milestone: June 28, 2023

Kellogg's NFT & Metaverse Program

Trademarks & Intellectual PropertyNFTFood and BeverageCustomer EngagementMetaverseVirtual Reality
Project Objective:setting iconStakeholder Engagement
Latest Milestone: May 24, 2023

Wynn Resorts NFT & Metaverse Program

Trademarks & Intellectual PropertyTravelMetaverseNFT
Project Objective:setting iconStakeholder Engagement
Latest Milestone: May 17, 2023

Jameson NFT & Metaverse Program

Food and BeverageNFTNFT MarketplaceTrademarks & Intellectual Property
Project Objective:setting iconStakeholder Engagement
Project Owner:
Jameson
Latest Milestone: April 1, 2023

Titleist NFT & Metaverse Program

Trademarks & Intellectual PropertyNFTSportsNFT MarketplaceFan Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
Titleist
Latest Milestone: March 20, 2023

Fujitsu Global Cryptocurrency Program

Trademarks & Intellectual PropertyDecentralized Exchange (DEX)Digital Asset Custody
Project Objective:setting iconStakeholder Engagement
Project Owner:
Fujitsu Global
Latest Milestone: March 16, 2023

General Motors NFT Program

NFTAutomotiveCustomer EngagementTrademarks & Intellectual PropertyNon-Profit
Project Objective:setting iconStakeholder Engagement
Project Owners:
Cadillac,
Chevrolet,
General Motors (GM)
Latest Milestone: February 21, 2023

Crown Royal NFT & Metaverse Program

NFTMetaverseCustomer EngagementPhilanthropyESGTrademarks & Intellectual PropertyGaming
Project Objective:setting iconStakeholder Engagement
Project Owner:
The Crown Royal Company
Latest Milestone: February 15, 2023

Intuit NFT & Metaverse Program

PaymentsNFTNFT MarketplaceTrademarks & Intellectual Property
Project Objective:setting iconStakeholder Engagement
Project Owner:
Intuit
Latest Milestone: January 10, 2023

Fidelity NFT & Metaverse Program

Traditional Finance (TradFi)NFTMetaversePaymentsNFT MarketplaceTrademarks & Intellectual PropertyDecentralized Finance (DeFi)Centralized Finance (CeFi)
Project Objective:setting iconStakeholder Engagement
Project Owner:
Fidelity Management & Research (FMR)
Latest Milestone: December 21, 2022

Nissan Licensing Program

LicensingCustomer EngagementTrademarks & Intellectual Property
Project Objective:setting iconStakeholder Engagement
Project Owners:
Nissan Motor Co., Ltd.,
Nissan Automotive Europe SAS
Latest Milestone: October 26, 2022

Ford Motor Company NFT Program

Customer EngagementMetaverseAutomotiveCustomer EngagementTrademarks & Intellectual PropertyNFT
Project Objective:setting iconStakeholder Engagement
Project Owner:
Ford Motor Company
Latest Milestone: September 9, 2022

Pizza Hut NFT & Metaverse Program

Customer EngagementNFTFood and BeverageMetaverseTrademarks & Intellectual Property
Project Objective:setting iconStakeholder Engagement
Project Owner:
Yum! Brands (Yum China)
Latest Milestone: May 25, 2022

Carl's Jr. NFT and Metaverse Project

NFTFood and BeverageLoyalty ProgramsCustomer EngagementTrademarks & Intellectual Property
Project Objective:setting iconStakeholder Engagement
Project Owner:
Carl's Jr. Restaurants
Latest Milestone: May 22, 2022

Chewy NFT & Metaverse Program

NFTMetaverseTrademarks & Intellectual PropertyCustomer Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
Chewy
Latest Milestone: April 21, 2022

Taco Bell NFT Program

NFTFood and BeverageRetailMetaverseCustomer EngagementTrademarks & Intellectual Property
Project Objective:setting iconStakeholder Engagement
Project Owner:
Taco Bell
Latest Milestone: March 25, 2022

Sony Music NFT Program

MusicTrademarks & Intellectual PropertyNFTTokenization
Project Objective:setting iconStakeholder Engagement
Project Owner:
Sony Music Entertainment
Latest Milestone: January 1, 2020
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