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Ford Files Trademarks For Entrance Into Web3

Milestone Date: September 9, 2022

Customer Engagement

American automaker, Ford Motor Company, is gearing up to enter the metaverse, with plans to introduce virtual automobiles and non-fungible tokens (NFTs). The company has filed 19 trademark applications across its primary car brands, hinting at its intention to create NFTs and a digital marketplace.

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Ford Motor Company NFT ProgramFord Motor Company NFT Program

Ford’s vision involves offering virtual versions of its vehicles as well as plans for “downloadable virtual goods” and “computer programs” that feature vehicle parts, accessories, and clothing for use in “online virtual worlds.”

Additionally, Ford is exploring the potential of NFTs and their applications to downloadable artwork, text, audio, and video featuring its cars, SUVs, trucks, and vans.

This move is part of Ford's broader strategy to adapt to changing consumer behaviors and embrace emerging technologies. As the metaverse gains momentum, Ford aims to establish a presence and engage with users in its virtual space. By leveraging virtual automobiles and NFTs, Ford is tapping into the growing trend of digital ownership and providing unique experiences to its customers.

By Elizabeth Morrison

Published:September 9, 2022



Ford prepares to enter the Metaverse with virtual automobiles and NFTs


Document (PDF, Trademark, etc)

USPTO trademark page for Ford NFTs

United States Patent & Trademark Office (USPTO)

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