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Topic: Automotive

2

Blockchain Adoption Tracker

Mercedes-Benz Debuts Automotive Experience with Blockchain-Integrated MBUX System

During the 2024 edition of the annual Consumer Electronics Show (CES) in Las Vegas, Mercedes-Benz unveiled its new Mercedes-Benz User Experience (MBUX) Virtual Assistant, which includes blockchain integration.

Automotive

NFT

Customer Engagement

By Sophie Waldman

Published:January 9, 2024

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1 min read

Blockchain Adoption Tracker

Fiat Launches FIAT Pass for a New Web3 Customer Experience

On November 21, 2023, Fiat Automobiles, the Italian car manufacturer, launched an on-chain customer experience with FIAT Pass.FIAT Pass serves as the brand’s membership-like card to a new Web3 loyalty program for Fiat fans and owners and marks the company’s first steps in utilizing blockchain technologies and creating a Web3 community centered around co-creation, collection, and rewards.

Customer Engagement

Automotive

NFT

Gamification

By Sophie Waldman

Published:April 1, 2024

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1 min read

Blockchain Adoption Tracker

Michelin Launches Exclusive NFT Collection and Club to Engage Community

Tire manufacturer Michelin has announced plans to launch a 5,000-piece NFT collection called the Michelin 3xplorer Club. The intention is to create a digital community for NFT holders to come together, interact, and support each other as it relates to the brand’s major themes of mobility, travel, sport, and gastronomy.

NFT

Customer Engagement

Automotive

Travel

Food and Beverage

By Elizabeth Morrison

Published:October 16, 2023

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1 min read

Blockchain Adoption Tracker

Toyota Australia Launches Beta NFT Digital Experience For Car Owners

As a part of a new blockchain-based initiative that’s intended to drive additional loyalty and revenues, Toyota Australia has launched its GR-ID NFT program. The company claims that the digital experience – produced in collaboration with Rotor Studios, Moonshot, and R/GA Australia – is the first of its kind. The Toyota GR Yaris Rallye is an Australia-specific, high-performance, four-wheel-drive, rally-capable hatchback. Owners who purchased this car before November 1, 2022, and are members of the Toyota-underwritten Gazoo Racing Club will be able to mint the NFT.

NFT

Automotive

Customer Engagement

Loyalty Programs

By Elizabeth Morrison

Published:August 4, 2023

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1 min read

Blockchain Adoption Tracker

Two Luxury Brands, Bugatti and Asprey, Join Forces to Launch Phygital “NFT”

The partnership between iconic luxury brands Bugatti and Asprey began in 2022, and this launch of a phygital “NFT” takes this partnership to the next level by allowing them to work together in the physical and digital realms. The initiative has the appearance of an NFT program, but relies on the Ordinals protocol, which makes NFT-like assets possible — officially referred to as “inscriptions” — on the Bitcoin blockchain (which itself inherently lacks support for the types of NFTs found on smart contract-enabled distributed ledgers).

Digital Twin

NFT

Automotive

By Elizabeth Morrison

Published:April 5, 2023

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1 min read

Blockchain Adoption Tracker

Nissan Files for Web3-related Trademarks in the United States

Japanese auto giant Nissan is expanding its Web3 intentions in the United States after filing four Web3 trademarks for its Infiniti, Nismo, and Nissan brands. The filing hints at Nissan’s plans to create virtual goods like clothes, cars, trading cards, headgear, and tickets, as well as an NFT marketplace for minting and trading, and metaverse advertising services.

Customer Engagement

NFT

Metaverse

Gaming

Automotive

By Elizabeth Morrison

Published:March 12, 2023

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1 min read

No glossary terms for category Automotive. Please try again.
Mercedes-Benz Debuts Automotive Experience with Blockchain-Integrated MBUX System
During the 2024 edition of the annual Consumer Electronics Show (CES) in Las Vegas, Mercedes-Benz unveiled its new Mercedes-Benz User Experience (MBUX) Virtual Assistant, which includes blockchain int...
AutomotiveNFTCustomer Engagement

By Sophie Waldman

Published:January 9, 2024

FIAT Pass Celebrates Fiat’s All-Electric Cars with NFT Collectibles
In honor of Fiat’s all-electric car release, the automotive brand launched a collection of digital collectibles to gift holders with early access to preorder the vehicle.
Customer EngagementAutomotiveNFTGamification

By Sophie Waldman

Published:April 1, 2024

Fiat Launches FIAT Pass for a New Web3 Customer Experience
On November 21, 2023, Fiat Automobiles, the Italian car manufacturer, launched an on-chain customer experience with FIAT Pass.FIAT Pass serves as the brand’s membership-like card to a new Web3 loyalty...
Customer EngagementAutomotiveNFTGamification

By Sophie Waldman

Published:April 1, 2024

Williams Racing Launches “Grid Pass” NFT as Digital Collectible for F1 Fandom Experiences
The Williams Racing F1 organization has followed up its initial Rear-Wing Takeover NFT Contest with another on-chain fandom experience — the announcement of its new “Grid Pass.”
NFTFan EngagementAutomotive

By Elizabeth Morrison

Published:October 17, 2023

Michelin Launches Exclusive NFT Collection and Club to Engage Community
Tire manufacturer Michelin has announced plans to launch a 5,000-piece NFT collection called the Michelin 3xplorer Club. The intention is to create a digital community for NFT holders to come together...
NFTCustomer EngagementAutomotiveTravelFood and Beverage

By Elizabeth Morrison

Published:October 16, 2023

Michelin 3xplorer Club NFTs Launched
The world’s leading tire manufacturer, Michelin, dove head first into the blockchain with its very own NFT collection, the “Michelin 3xplorer Club.”
NFTCustomer EngagementAutomotiveTravelFood and Beverage

By Sophie Waldman

Published:October 16, 2023

Toyota Australia Launches Beta NFT Digital Experience For Car Owners
As a part of a new blockchain-based initiative that’s intended to drive additional loyalty and revenues, Toyota Australia has launched its GR-ID NFT program. The company claims that the digital experi...
NFTAutomotiveCustomer EngagementLoyalty Programs

By Elizabeth Morrison

Published:August 4, 2023

Lexus Offers Hoverboard NFT to Prize Challenge Winner
To celebrate the new Lexus RX, Lexus launched the “Stay Ahead” campaign that includes a spy-themed game where players can give it their all to unlock a briefcase and win prizes, including an exclusive...
Customer EngagementNFTAutomotive

By Elizabeth Morrison

Published:April 24, 2023

Two Luxury Brands, Bugatti and Asprey, Join Forces to Launch Phygital “NFT”
The partnership between iconic luxury brands Bugatti and Asprey began in 2022, and this launch of a phygital “NFT” takes this partnership to the next level by allowing them to work together in the phy...
Digital TwinNFTAutomotive

By Elizabeth Morrison

Published:April 5, 2023

Nissan Files for Web3-related Trademarks in the United States
Japanese auto giant Nissan is expanding its Web3 intentions in the United States after filing four Web3 trademarks for its Infiniti, Nismo, and Nissan brands. The filing hints at Nissan’s plans to cre...
Customer EngagementNFTMetaverseGamingAutomotive

By Elizabeth Morrison

Published:March 12, 2023

Toyota Releases “Dream Car” Charity NFT Collection in Israel
Over a relatively short period of time, Toyota appears to be experimenting with all sorts of targeted blockchain projects. In October 2022, its luxury automotive division Lexus announced it would be i...
NFTAutomotiveCustomer EngagementLoyalty Programs

By Elizabeth Morrison

Published:March 3, 2023

General Motors Files Web3 Trademarks for its Cadillac and Chevrolet Brands
General Motors, the American automotive giant, has filed trademark applications related to Web3 for its popular Cadillac and Chevrolet brands.
NFTAutomotiveCustomer EngagementTrademarks & Intellectual PropertyNon-Profit

By Elizabeth Morrison

Published:February 21, 2023

Porsche NFTs Revive and Sales are Up
Porsche launched its first NFT collection in January and received poor feedback from the Web3 community. After a severe lack of sales and backlash, Porsche paused the mint. Since then, the company has...
NFTAutomotiveCustomer Engagement

By Elizabeth Morrison

Published:February 13, 2023

Toyota Explores Using Blockchain for Business Efficiency by Sponsoring Web3 Hackathon
Toyota is showing more interest in blockchain technology by sponsoring a Web3 hackathon on the EVM and WebAssembly (WASM)-compatible Astar Network. This parallel-chain network (aka parachain) is desig...
Employee EngagementDAOAutomotive

By Elizabeth Morrison

Published:January 31, 2023

Porsche Pauses NFT Minting Due To Slow Sales and Community Backlash
The NFT community responded with jokes and backlash upon Porsche’s debut NFT collection launch. The collection struggled to gain momentum and sales after launching on Monday, January 23.
NFTAutomotiveCustomer Engagement

By Elizabeth Morrison

Published:January 23, 2023

Toyota Launches NFTs to Engage Toyota Auto Salon Attendees
Japanese auto giant Toyota is innovatively engaging its fans at the 2023 Toyota Auto Salon by hosting an NFT “stamp rally.” This is not Toyota’s only foray into blockchain. In October 2022, Toyota’s l...
NFTAutomotiveCustomer EngagementLoyalty Programs

By Elizabeth Morrison

Published:January 14, 2023

Mercedes-Benz Files Web3 Trademark Application
Auto giant Mercedes-Benz has filed Web3-related trademarks for Mercedes Benz, Mercedes, S-Class, G-Class, and Maybach.
Customer EngagementAutomotiveNFT

By Elizabeth Morrison

Published:December 14, 2022

Porsche Announces First NFT Collection
Luxury automaker Porsche announced it will launch its first NFT collection in January 2023. The collection will feature 7,500 NFTs that are based on the iconic Porsche 911.
NFTAutomotiveCustomer Engagement

By Elizabeth Morrison

Published:November 29, 2022

BMW Plans to Launch Blockchain-Based Loyalty Program
German auto manufacturing giant BMW announced it plans to leverage blockchain technology to develop a loyalty program for its Thailand customer base. BMW has joined forces with Coinweb as its decentra...
Loyalty ProgramsMetaverseAutomotive

By Elizabeth Morrison

Published:November 22, 2022

Lexus Giving NFTs to Driving School Graduates
As part of an innovative pilot program from Lexus, graduates of the Lexus Performance Driving School (LPDS) were issued an NFT to commemorate and celebrate their achievements and experiences.
Customer EngagementAutomotive

By Elizabeth Morrison

Published:October 16, 2022

Ford Files Trademarks for Entrance Into Web3
American automaker, Ford Motor Company, is gearing up to enter the metaverse, with plans to introduce virtual automobiles and non-fungible tokens (NFTs). The company has filed 19 trademark application...
Customer EngagementMetaverseAutomotiveCustomer EngagementTrademarks & Intellectual PropertyNFT

By Elizabeth Morrison

Published:September 9, 2022

Hyundai Launches NFT Membership for its IONIQ 6 Electric Vehicle
After the launch of its Shooting Star NFTs, Hyundai is back with another NFT launch. This time, the automaker is launching a collection of 5,000 unique IONIQ 6 NFTs, as well as an NFT membership progr...
NFTCustomer EngagementAutomotive

By Elizabeth Morrison

Published:July 18, 2022

GT Racing Team Backed by Lamborghini to Certify Part Authenticity and Quality with NFTs
Vincenzo Sospiri Racing (VSR) is a GT racing team backed by Lamborghini. VSR announced a partnership with Go2NFT and blockchain platform Skey Network to use NFTs to certify racing car parts and monito...
NFTAutomotiveSportsCustomer EngagementProvenanceAuthenticity

By Elizabeth Morrison

Published:July 5, 2022

Hyundai Expands Its Metamobility Vision with Launch of Shooting Star NFT Project
Hyundai Motor Company has teamed up with Meta Kongz to become the first automaker to join the NFT market space. This NFT launch celebrated the company’s vision for using NFTs to expand on its brand ex...
NFTCustomer EngagementAutomotive

By Elizabeth Morrison

Published:July 12, 2022

Hyundai Teams Up With Meta Kongz to Launch NFT Community
Hyundai has announced that it’s teaming up with the Meta Kongz NFT brand in a strategic move to expand its footprint in the NFT market. This initiative includes establishing an online NFT community th...
NFTCustomer EngagementAutomotive

By Elizabeth Morrison

Published:April 18, 2022

Volkswagen SA Launches NFT Advertising Campaign
Volkswagen SA – A South African subsidiary of Volkswagen – kicked off an NFT advertising campaign to celebrate the launch of its Polo car.
NFTAutomotiveCustomer Engagement

By Elizabeth Morrison

Published:April 15, 2022

Lamborghini Revs its Engines to Unleash its First-Ever NFT Collection
The prestigious luxury Italian car brand, Lamborghini, is preparing its first-ever non-fungible token (NFT) collection for auction. This exclusive lineup involves a limited, five-edition collection of...
NFTAutomotiveSportsCustomer EngagementProvenanceAuthenticity

By Elizabeth Morrison

Published:January 20, 2022

Art2People To Work on Mercedes G-Class-Inspired Series of “NF-G” NFT
With the blessings of Mercedes-Benz, which is beginning to feel its way around the world of blockchain, Art2People plans to develop an exclusive non-fungible token (NFT) collection centered around the...
NFTAutomotiveCustomer Engagement

By Elizabeth Morrison

Published:January 18, 2022

MG Motor India to be the First Automaker in India to Launch NFTs
MG Motor India has announced the launch of its first collection of 1,111 non-fungible tokens (NFTs), and it will start selling the NFTs on December 28, 2021. They will launch on KoineArth’s NgageN pla...
NFTAutomotive

By Elizabeth Morrison

Published:December 16, 2021

McLaren Racing Announces New Digital Platform: McLaren Racing Collective
McLaren Racing has announced the McLaren Racing Collective, a digital platform that serves as a global community for its collectors and fans. Through this platform, enthusiasts can purchase McLaren Ra...
AutomotiveFan EngagementSports

By Elizabeth Morrison

Published:October 20, 2021

Mercedes Launches Pilot Project to Track CO2 Emissions
Mercedes-Benz announced its partnership with Circulor, a blockchain startup, to launch a pilot project that would leverage blockchain technology to track CO2 emissions across the car manufacturer’s co...
AutomotiveTraceabilityESGSustainabilitySupply Chain

By Elizabeth Morrison

Published:January 30, 2020

No videos for category Automotive. Please try again.

NASCAR Licensing Program

LicensingAutomotiveSportsEntertainment
Project Objective:setting iconStakeholder Engagement
Project Owner:
NASCAR Digital Media, LLC
Latest Milestone: March 19, 2024

Tesla Cryptocurrency Payments Program

PaymentsAutomotive
Project Objective:setting iconStakeholder Engagement
Project Owner:
Tesla
Latest Milestone: March 14, 2024

Mercedes-Benz NXT

Customer EngagementAutomotiveNFT
Project Objective:setting iconStakeholder Engagement
Project Owners:
Mercedes-Benz,
0xNXT GmbH
Latest Milestone: February 13, 2024

Mercedes-Benz MBUX Collectibles

AutomotiveNFTCustomer Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
Mercedes-Benz
Latest Milestone: February 13, 2024

Hyundai NFT & Metaverse Program

NFTCustomer EngagementAutomotive
Project Objective:setting iconStakeholder Engagement
Project Owner:
Hyundai Motor Group
Latest Milestone: December 26, 2023

FIAT Pass

Customer EngagementAutomotiveNFTGamification
Project Objective:setting iconStakeholder Engagement
Project Owner:
FCA US LLC
Latest Milestone: December 4, 2023

Porsche NFT Program

NFTAutomotiveCustomer Engagement
Project Objective:setting iconStakeholder Engagement
Project Owner:
Porsche Digital
Latest Milestone: November 22, 2023

Renault NFT & Metaverse Program

NFTAutomotiveFashionCustomer EngagementMetaverse
Project Objective:setting iconStakeholder Engagement
Project Owner:
Renault Group
Latest Milestone: October 18, 2023

Altava Web3 Services

FashionArtificial Intelligence (AI)MetaverseNFTAutomotive
Project Objective:setting iconBusiness Innovation
Project Owner:
Altava
Latest Milestone: October 18, 2023

Williams Racing x Kraken NFT Program

NFTFan EngagementAutomotive
Project Objective:setting iconStakeholder Engagement
Project Owners:
Williams Racing (F1),
Payward (Kraken)
Latest Milestone: October 17, 2023

Michelin 3xplorer Club

NFTCustomer EngagementAutomotiveTravelFood and Beverage
Project Objective:setting iconStakeholder Engagement
Project Owner:
Michelin
Latest Milestone: October 16, 2023

Ferrari Cryptocurrency Payments Program

PaymentsAutomotive
Project Objective:setting iconStakeholder Engagement
Project Owner:
Ferrari
Latest Milestone: October 15, 2023

Audi MaterialLoop

ESGAutomotive
Project Objective:setting iconBusiness Innovation
Project Owner:
Audi
Latest Milestone: August 15, 2023

Toyota NFT Program

NFTAutomotiveCustomer EngagementLoyalty Programs
Project Objective:setting iconStakeholder Engagement
Latest Milestone: August 10, 2023

Torque Drift 2

GamingGameFiAutomotiveNFT
Project Objective:setting iconStakeholder Engagement
Project Owners:
Grease Monkey Games,
Torque Motorsport
Latest Milestone: August 7, 2023

Automobili Lamborghini NFT Program

NFTAutomotiveSportsCustomer EngagementProvenanceAuthenticity
Project Objective:setting iconDigital Transformation
Project Owner:
Automobili Lamborghini
Latest Milestone: May 24, 2023

Nissan NFT & Metaverse Program

Customer EngagementNFTMetaverseGamingAutomotive
Project Objective:setting iconDigital Transformation
Project Owners:
Nissan Motor Co., Ltd.,
Nissan Automotive Europe SAS,
Nissan Canada inc.
Latest Milestone: April 26, 2023

Lexus Hoverboard NFT

Customer EngagementNFTAutomotive
Project Objective:setting iconStakeholder Engagement
Project Owner:
Toyota Motor Corporation
Latest Milestone: April 23, 2023

The Asprey Bugatti Egg Collection

Digital TwinNFTAutomotive
Project Objective:setting iconStakeholder Engagement
Project Owner:
Asprey London Limited
Latest Milestone: April 5, 2023

General Motors NFT Program

NFTAutomotiveCustomer EngagementTrademarks & Intellectual PropertyNon-Profit
Project Objective:setting iconStakeholder Engagement
Project Owners:
Cadillac,
Chevrolet,
General Motors (GM)
Latest Milestone: February 21, 2023
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