KFC Files Trademark To Launch Virtual Restaurants And NFTs
Milestone Date: March 25, 2022
KFC, the world’s second-largest fast-food restaurant behind McDonald’s, has filed trademark applications for its name and logo for Metaverse and NFT initiatives.
KFC, one of several fast-food subsidiaries of Yum! Brands, intends to present online retail offerings that involve NFTs, virtual restaurants, and a variety of food and beverage items accessible within virtual environments. In the virtual restaurant, users would be able to earn reward points and virtual currency that can be redeemed to buy food in the real world or virtual. In-real-life delivery would be available via the virtual restaurant as well.
The filing suggests the company’s initiatives regarding NFTs and the Metaverse, including:
- Virtual foods and drinks
- NFTs and NFT-backed multimedia
- Online stores featuring virtual goods
- Virtual restaurants with “actual and virtual goods”
Metaverse trademark attorney Mike Kondoudis shared the filing news on Twitter.
Simultaneously, two other Yum! Brands fast-food subsidiaries — Taco Bell and Pizza Hut — also filed their own trademarks, which points to some centralized Web3 decision-making being made across the various brands at Yum. Yum’s fast-food brands are not alone in their blockchain preparations. Other fast-food restaurants like Chick-fil-A have filed for Web3-related trademarks, while McDonald's has already minted 2,000 Grimace NFTs in crypto-friendly Singapore.
By Elizabeth Morrison
Published:March 30, 2022
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The Law Office of Michael E. Kondoudis, PC