Stakeholder EngagementLaunchedPUMA Celebrates 75th Anniversary With “Super PUMA” NFTs
Milestone Date: February 15, 2023
PUMA is launching a 10,000-piece Super PUMA NFT collection to celebrate its 75th anniversary. The NFT collection features the brand’s mascot in a variety of poses and adventures based on scenes from the brand’s comic books in the 1970s.
The Super PUMA NFT collection will launch on the 10KFT digital marketplace, making PUMA the first traditional brand to launch on the platform. Only 4,000 of the NFTs will be available for public sale, while the remaining are reserved for airdrops for PUMA’s Nitro Collection NFT holders and the 10KTF community.
PUMA’s continuation of embracing Web3 demonstrates how blockchain technology can be used to amplify a brand’s legacy, history, and community engagement through new experiences.
By Elizabeth Morrison
Published:February 15, 2023