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Red Bull Doodle Art Competition Adds NFTs

Milestone Date: May 11, 2023


Red Bull, the renowned energy drink company, is delving into the world of non-fungible tokens (NFTs) through its popular Red Bull Doodle Art competition. The competition has historically invited students and creatives worldwide to unleash their creativity and produce their own art. This year, Red Bull is taking the competition a step further by tapping into the exciting NFT space.

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Winners of the competition will be able to create and mint their drawings as NFTs, allowing the artists to immortalize their creation on blockchain technology. What’s more, those NFTs will be mined and auctioned off at the World Finals. This move aligns with the growing trend of merging art and blockchain technology, creating new opportunities for artists to showcase and monetize their work in the digital realm.

Red Bull has partnered with Crossmint, a leading NFT infrastructure provider, to assist with the NFT experience. All participants will also receive a trial NFT membership and portfolio from Crossmint. There will be only one national winner from each country who will attend the World Finals in Amsterdam from May 25-27, 2023.

This development also signifies Red Bull's commitment to embracing innovation and engaging with its community in exciting ways. By incorporating NFTs into the competition, Red Bull is demonstrating its dedication to staying at the forefront of digital trends and providing artists with new platforms for self-expression.

By Elizabeth Morrison

Published:May 11, 2023



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