STAKEHOLDER ENGAGEMENT Blockchain Project: Oracle Red Bull Racing NFT & Metaverse Program
The Red Bull NFT & Metaverse Program rolled out in 2023 with collectibles, events, and an immersive experience.
The Velocity Pass was launched as an access NFT: after acquiring the Velocity Pass NFT, holders received 4 free NFTs via airdrop, gained access to raffles and Oracle Red Bull Racing Experiences, and had the option to purchase 4 token-gated pieces of NFT art. Collectively, this project was called the Velocity Series.
The Digital Collectibles project featured unique, limited-edition NFTs. This collection was designed by Automobilist, and celebrated a selection of the achievements of Red Bull Racing.
The Red Bull Doodle Art event invited participants to create NFTs with a pen and ink doodle art contest featuring Red Bull: participants were invited to claim an NFT in return for their submissions.
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
Red Bull Doodle Art NFT 2023 Winner Announced | May 29, 2023 | Launched |  |  |
| Red Bull Doodle Art Competition Adds NFTs | May 11, 2023 | Announced |  |
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