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Shiseido And Generative Artists Partner On A Digital Art Collection

Milestone Date: December 12, 2023


The iconic skincare brand Shiseido — alongside generative artists Hannah Yan, Jen Stark, Kaoru Tanaka, and Robert Hodgin — created a first-of-its-kind digital art collection called “Future Reflections” to celebrate the integration of art, science, and 150 years of Shiseido’s Japanese heritage through the use of blockchain. This collection was showcased at Gateway Miami at Faena Forum during Art Basel Miami.

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The digital art featured the primary luxurious ingredients of Shiseido’s skincare line, like the Legendary Emei Herb, Precious Akoya Pearl Shell Extract, and treasured green silk. The art was available for free on Shiseido’s website (powered by Art Blocks Engine), and lucky collectors quickly snapped up the 1,872 unique pieces in 24 hours.

“Our collaboration with Shiseido on ‘Future Reflections’ marks an exciting milestone in how brands embrace generative art. By enabling customers to collect one-of-a-kind artworks that connect them to a broader community, this partnership exemplifies a shared commitment to the future of generative expression and digital innovation,” said Art Blocks founder and CEO Erick Calderon.

Shiseido’s participation in art and technology will continue to grow and evolve in the future. “In looking at this next generation of esteemed artists working in the generative space, it’s a beautiful continuation of that story. We embrace the future. We don’t fight it, we pilot it, we test it,” said Alessio Rossi, Shiseido’s Marketing EVP of Shiseido and Clé de Peau US, and the Head of Digital Transformation for Shiseido Americas.

By Elizabeth Morrison

Published:December 12, 2023



Shiseido Partners With Generative Artists For Creative Collaboration

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