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Topic: Beauty

2

Blockchain Adoption Tracker

Sephora Universe Beta Debuts at NFT Paris

The Parisian and LVMH-affiliated beauty giant Sephora announced big news at the NFT Paris conference. Vincent Benoist, the Global Innovation Director for Sephora, introduced the company’s next venture into the metaverse: Sephora Universe.

Customer Engagement

Loyalty Programs

NFT

Metaverse

Retail

Beauty

By Elizabeth Morrison

Published:March 31, 2024

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1 min read

Blockchain Adoption Tracker

Shiseido and Generative Artists Partner on a Digital Art Collection

The iconic skincare brand Shiseido — alongside generative artists Hannah Yan, Jen Stark, Kaoru Tanaka, and Robert Hodgin — created a first-of-its-kind digital art collection called “Future Reflections” to celebrate the integration of art, science, and 150 years of Shiseido’s Japanese heritage through the use of blockchain. This collection was showcased at Gateway Miami at Faena Forum during Art Basel Miami.

NFT

Artificial Intelligence (AI)

Customer Engagement

Beauty

By Elizabeth Morrison

Published:December 12, 2023

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1 min read

Blockchain Adoption Tracker

YSL Beauty Announces its Next NFT Rewards Campaign

Yves Saint Laurent YSL Beauty announced its “Black Opium: The Night Is Ours” campaign, which is a two-part NFT Series. Part 1 includes 2014 NFTs called “YSL Beauty Blocks” that will be dropped on a first-come, first-served basis along with purchases of the popular Black Opium fragrance. The campaign starts January 30, 2023, and runs through June 30, 2023. This is only available in the UK, US, France, and Australia.

NFT

Loyalty Programs

Beauty

Non-Profit

By Elizabeth Morrison

Published:April 20, 2023

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1 min read

Blockchain Adoption Tracker

L'Oreal’s NYX Makeup Partners with The Sandbox for NFT-based Avatars to Celebrate Diversity

Blockchain technology has created a massive impact on various industries, and the beauty industry is no exception. L'Oreal-owned NYX Makeup has joined The Sandbox Metaverse and People of Crypto to take its first step toward incorporating blockchain technology into the beauty industry with the goal of educating consumers on diversity, equity, and inclusion.

NFT

Customer Engagement

Beauty

Metaverse

Retail

By Elizabeth Morrison

Published:June 1, 2022

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1 min read

Blockchain Adoption Tracker

Sephora Expands Annual “SEPHORiA” Event Into The Metaverse

Sephora's annual SEPHORiA event—held virtually for the second year in a row—was hosted in the metaverse on September 18 and attracted 16,000 attendees. This year's event expanded its virtual "house party" concept, first introduced in 2021, by featuring an NFT giveaway and leveling up its interactive gaming experience for participants.

Customer Engagement

Loyalty Programs

NFT

Metaverse

Retail

Beauty

By Elizabeth Morrison

Published:April 1, 2024

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1 min read

No glossary terms for category Beauty. Please try again.
Sephora Universe Beta Debuts at NFT Paris
The Parisian and LVMH-affiliated beauty giant Sephora announced big news at the NFT Paris conference. Vincent Benoist, the Global Innovation Director for Sephora, introduced the company’s next venture...
Customer EngagementLoyalty ProgramsNFTMetaverseRetailBeauty

By Elizabeth Morrison

Published:March 31, 2024

Shiseido and Generative Artists Partner on a Digital Art Collection
The iconic skincare brand Shiseido — alongside generative artists Hannah Yan, Jen Stark, Kaoru Tanaka, and Robert Hodgin — created a first-of-its-kind digital art collection called “Future Reflections...
NFTArtificial Intelligence (AI)Customer EngagementBeauty

By Elizabeth Morrison

Published:December 12, 2023

Sephora Brings NFTs, POAPs, and Metaverse to “SEPHORiA” This Year
For the second year in a row, Sephora leveraged blockchain as part of its annual SEPHORiA event by incorporating NFTs, POAPs, and metaverse-based program elements. Last year, Sephora leveraged the met...
Customer EngagementLoyalty ProgramsNFTMetaverseRetailBeauty

By Elizabeth Morrison

Published:March 31, 2024

YSL Beauty Announces its Next NFT Rewards Campaign
Yves Saint Laurent YSL Beauty announced its “Black Opium: The Night Is Ours” campaign, which is a two-part NFT Series. Part 1 includes 2014 NFTs called “YSL Beauty Blocks” that will be dropped on a fi...
NFTLoyalty ProgramsBeautyNon-Profit

By Elizabeth Morrison

Published:April 20, 2023

L'Oreal’s NYX Makeup Partners with The Sandbox for NFT-based Avatars to Celebrate Diversity
Blockchain technology has created a massive impact on various industries, and the beauty industry is no exception. L'Oreal-owned NYX Makeup has joined The Sandbox Metaverse and People of Crypto to tak...
NFTCustomer EngagementBeautyMetaverseRetail

By Elizabeth Morrison

Published:June 1, 2022

Sephora Expands Annual “SEPHORiA” Event Into The Metaverse
Sephora's annual SEPHORiA event—held virtually for the second year in a row—was hosted in the metaverse on September 18 and attracted 16,000 attendees. This year's event expanded its virtual "house pa...
Customer EngagementLoyalty ProgramsNFTMetaverseRetailBeauty

By Elizabeth Morrison

Published:April 1, 2024

L'Oréal Paris Launches NFT Campaign to Empower Women
L'Oréal Paris, the renowned global beauty brand, is celebrating women's empowerment through an impactful non-fungible token (NFT) campaign. Through this unique fusion of art, beauty, and technology, L...
NFTCustomer EngagementBeautyMetaverseRetail

By Elizabeth Morrison

Published:December 13, 2021

No videos for category Beauty. Please try again.

Sephora NFT & Metaverse Program

Customer EngagementLoyalty ProgramsNFTMetaverseRetailBeauty
Project Objective:setting iconStakeholder Engagement
Project Owner:
Sephora
Latest Milestone: March 1, 2024

Shiseido Web3 & NFT Program

NFTArtificial Intelligence (AI)Customer EngagementBeauty
Project Objective:setting iconStakeholder Engagement
Project Owner:
Shiseido
Latest Milestone: December 12, 2023

Mugler NFT & Metaverse Program

Customer EngagementBeautyFashion
Project Objective:setting iconStakeholder Engagement
Project Owner:
Mugler
Latest Milestone: November 7, 2023

Coty Campus

Employee EngagementMetaverseBeautyGamificationDigital Twin
Project Objective:setting iconStakeholder Engagement
Project Owner:
Coty Inc.
Latest Milestone: May 31, 2023

YSL Beauty Digital Assets

NFTLoyalty ProgramsBeautyNon-Profit
Project Objective:setting iconStakeholder Engagement
Project Owner:
YSL Beauty
Latest Milestone: March 6, 2023

L'ORÉAL Paris NFT & Metaverse Program

NFTCustomer EngagementBeautyMetaverseRetail
Project Objective:setting iconStakeholder Engagement
Project Owner:
L'ORÉAL Groupe
Latest Milestone: January 23, 2023

Wholechain

Supply ChainMulti-Party TransparencyFood and BeverageAgricultureRetailBeauty
Project Objective:setting iconBusiness Innovation
Project Owner:
Envisible
Latest Milestone: September 2, 2022

NARS Cosmetics NFT Program

Customer EngagementBeautyNFT
Project Objective:setting iconStakeholder Engagement
Project Owner:
NARS Cosmetics
Latest Milestone: July 31, 2022

Estée Lauder Supply Chain Traceability

Supply ChainBeautyTraceabilityFood and Beverage
Project Objective:setting iconDigital Transformation
Project Owner:
Estée Lauder Companies (ELC)
Latest Milestone: October 23, 2020

Scents Of Wood NFT Subscription

Customer EngagementBeauty
Project Objective:setting iconBusiness Innovation

YSL Beauty Wallet

Wallet TechnologyBeauty
Project Objective:setting iconBusiness Innovation
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