Shiseido is a global luxury beauty brand, and is the parent company for other global luxury beauty brands, including NARS, Drunk Elephant, Clé de Peau Beauté, IPSA, and Tory Burch.
On 3 March 2023, Shiseido celebrated their 150th anniversary with the release of the world's first NFT-based community programme co-created with AI, dubbed #AliveWithBeauty. Production of the release was overseen by creative agency, CULT.
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