UFC Teams Up With Chiliz To Provide Blockchain-based Fan Tokens
Milestone Date: May 8, 2020
UFC will be relying on Chiliz’s fan engagement solution to provide blockchain-enabled tokens to its mixed martial arts (MMA) fans. Socios.com is a Chiliz-provided platform intended to offer special team- and sport-specific tokens for fans to purchase. These tokens can then be used to gain access to events, earn rewards, and score some exclusive merchandise.
The fan tokens can be bought and sold on Socios.com’s marketplace where users can also use their tokens to access pre-sale tickets to UFC fights and other events from the MMA promotion company.
“By partnering with Chiliz, UFC now has access to a captive audience of fans from some of the biggest sporting organizations on the planet, creating an unprecedented opportunity to attract new followers,” said Alexandre Dreyfus, CEO and Founder of Chiliz and Socios.com.
By Elizabeth Morrison
Published:May 8, 2020