STAKEHOLDER ENGAGEMENT Blockchain Project: Coach NFT Program
Coach offers NFTs on Polygon with its own Coach Wallet and NFT marketplace.
On December 16, 2021, Coach celebrated it's 80th birthday by releasing 80 NFTs. The NFTs were themed after characters of its mobile Snow City Game. Holders of the NFTs were eligible to redeem a customizable, physical Coach Rogue bag. (Polygon)
Additionally, Coach and artist Shxpir released NFTs featuring 3D designs of Coach's handbag model, Madison Satchel. This drop took place during NFT.NYC and was designed to increase sign-ups for the Coach Insider Program, a loyalty program.
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
Coach x Shxpir NFT Drops During NFT.NYC | June 23, 2022 | Launched |  |   |
Coach Celebrates Its 80th Birthday With 'Snow City' NFTs | December 16, 2021 | Announced | |  |
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