STAKEHOLDER ENGAGEMENT Blockchain Project: Hugo Boss NFT Program
Hugo Boss NFT Program has partnered with Imaginary Ones for NFTs. The 1001 HUGO x Imaginary Ones NFTs were fully minted in under 10 minutes.
The company also has added NFC tags to a range of baseball caps which tied the merchandise to digital versions of the wearables. These were for Hugo x Imaginary Ones holders.
Additionally, Hugo Boss and Boss Beauties collaborated on an NFT auction celebrating International Women's Day.
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
Hugo Boss Offers NFC Caps With NFT Digital Twin For 'Ready Player Me' Metaverse | April 16, 2023 | Launched |  |  |
Hugo Boss Releases 'Embrace Your Emotions' NFTs With Imaginary Ones | October 4, 2022 | Launched | |   |
Hugo Boss x Boss Beauties Launch 'Dream Like a BOSS' Mentorship Program | March 8, 2022 | Launched | |   |
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