STAKEHOLDER ENGAGEMENT Blockchain Project: Sephora NFT & Metaverse Program
Sephora NFT & Metaverse Program includes Sephora Universe, a Web3 extension of its customer loyalty program. In the Universe, invited loyal customers will be able to play games, explore beauty products from brand partners, redeem rewards and NFT collectibles, and create their own avatars.
Sephora Universe started as a beta program for selected customers in Europe before being released globally. It was showcased at NFT Paris 2024.
Prior to the Sephora Universe release, Sephora also offered free NFTs in conjunction with its SEPHORiA 2022 and SEPHORiA 2023 events.
Project Milestones
Blockchain Journal's curated lists of project milestones are designed to help readers approximate each project's timeline and may not be inclusive of every step in its journey.
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
| Sephora Universe Beta Debuts at NFT Paris | March 1, 2024 | Proof of Concept (Beta) |   | |
| Sephora Brings NFTs, POAPs, and Metaverse to “SEPHORiA” This Year | July 12, 2023 | Announced |  |   |
| Sephora Expands Annual “SEPHORiA” Event Into The Metaverse | March 18, 2022 | Launched | |   |
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