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Carl’s Jr. Files Trademark To Enter The Metaverse

Milestone Date: May 22, 2022


Carl’s Jr., a popular fast-food chain in the United States that’s a subsidiary of CKR Restaurants Holdings, has filed trademark applications for its name and logo with initiatives to embrace the Metaverse and NFTs.

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Carl's Jr. NFT and Metaverse ProjectCarl's Jr. NFT and Metaverse Project

The filing suggests the company’s initiatives regarding NFTs and the Metaverse, including:

  • Virtual foods and drinks
  • NFTs and NFT-backed multimedia
  • Software for storing and transmitting NFTs (which typically implies some sort of marketplace, maybe with a custodial wallet)
  • Virtual world featuring restaurants

The filing further hints at Carl's Jr.’s’s intentions to leverage NFTs to facilitate commercial transactions, as well as operating some sort of Metaverse-like virtual restaurant that would feature home delivery in the real and virtual worlds.

Metaverse trademark attorney Mike Kondoudis shared the filing news on Twitter.

Other fast-food restaurants, like Chick-fil-A, KFC, Pizza Hut, and Taco Bell (the latter three of which are a part of the Yum! Brands conglomerate), have also filed for Web3-related trademarks.

By Elizabeth Morrison

Published:May 20, 2022


Blog Post

Carl’s Jr. to Enter the Metaverse with Virtual Food and Virtual Worlds Featuring Restaurants


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