Louis Vuitton Launches Digital-Twin NFT To Its Iconic €39K Travel Trunk

The “VIA Travel Trunk” NFT is a digital representation of the luxury brand’s iconic travel trunk that was first launched in the 19th century and is handcrafted in Paris, France.

 Digital visage of Louis Vuitton’s VIA Treasure Trunk.

Creating an air of exclusivity around the campaign (as fashion brands typically do with some of their merchandise), only a few hundred of the trunks will be available for purchase. The NFT will be available as a soul-bound token (SBT), which means holders will not be able to sell or transfer the NFT after its initial purchase (an interesting choice by Louis Vuitton that is atypical of other fashion brands dabbling in NFTs). Using the blockchain world’s form of exclusive access known as token gating, holders of the VIA NFT will have access to various benefits, including creations by Maison Louis Vuitton that have never been seen before.

Getting one of the NFTs requires joining a waiting list on June 8 and registering with a cryptocurrency wallet like Metamask. One June 14, those who are selected from the waitlist will be invited to view a VIA preview page; on June 16, they will have a chance to purchase their VIA Travel Trunk NFT.