STAKEHOLDER ENGAGEMENT Blockchain Project: LMVH Louis Vuitton NFT & Metaverse Program
Louis Vuitton's foray into the Web3 space includes participation in the Aura Blockchain Consortium (with its LV Diamonds traceability project), product + digital twin releases (VIA Treasure Trunk), and the 'Louis The Game' Metaverse game, in which players have the chance to earn NFTs by Beeple and other artists (available on Apple App Store and Google Play Store).
| Milestone Title | Date of Milestone | Type | NFT Drop | Sources |
|---|---|---|---|---|
Louis Vuitton Via NFT Holders Will Get Pharrell Williams Designed Leather Jackets | April 22, 2024 | Announced |   | |
Louis Vuitton Launches Tile Trunk NFT | November 27, 2023 | Launched |  |   |
Louis Vuitton 'VIA Treasure Trunk' Journey Revealed | October 16, 2023 | Announced |  | |
Pharrell-Designed LV Speedy VIA NFT Launch (Bag, "The Millionaire," Launches Jan. 2024) | July 8, 2023 | Launched | |   |
Louis Vuitton 'VIA Treasure Trunk' Opened | July 1, 2023 | Launched | | |
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