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Topic: Advertising

3

Interview

Dematerialzd Researcher Marc Baumann Discusses the Post Starbucks Business Value of NFTs at NFT.NYC

During the NFT.NYC 2024 Conference in New York, Blockchain Journal editor-in-chief David Berlind interviews one of the speakers at the event: Marc Baumann, founder of FiftyOne Ventures and Dematerialzd.xyz. Baumann is well-known for his opinionated analyses regarding the NFT-based customer loyalty and engagement programs operated by some of the world's biggest brands. The discussion delves into the evolution of NFT use cases, which famously (or infamously, depending on your point of view) began with collectible digital images. Baumann responds to David's questions with a walk down memory lane, examining the past and current NFT landscapes, and eventually ends with some predictions about some of the more nuanced use cases, focusing on tangible business outcomes.

By David Berlind

Published:April 12, 2024

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13 min read

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Dolce & Gabbana Launches Third NFT Collection
Dolce & Gabbana is making more moves in Web3 by working with the inBetweeners, an NFT collection featuring 10,777 bears made famous by Justin Bieber’s online endorsement, to launch its third NFT c...
FashionCustomer EngagementNFTAdvertising

By Elizabeth Morrison

Published:May 24, 2023

Dolce & Gabbana Partners with UNXD to Launch NFT Community And "DGFamily Box" NFTs
After the success of its first digital fashion launch, Italian fashion designer Dolce & Gabbana called upon UNXD once again, this time to create an NFT community and more NFTs.

By Elizabeth Morrison

Published:February 22, 2022

Dolce & Gabbana Sells Out Digital Couture Collection for $6 Million
Italian fashion designer Dolce & Gabbana launched a digital fashion collection called Collezione Genesi, which was showcased and auctioned on the digital luxury marketplace, UNXD.

By Elizabeth Morrison

Published:October 1, 2021

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Interview

Dematerialzd Researcher Marc Baumann Discusses the Post Starbucks Business Value of NFTs at NFT.NYC

During the NFT.NYC 2024 Conference in New York, Blockchain Journal editor-in-chief David Berlind interviews one of the speakers at the event: Marc Baumann, founder of FiftyOne Ventures and Dematerialz...
NFT.NYCNFTCustomer EngagementFashionFood and BeverageEntertainmentAdvertising

By David Berlind

Published:April 12, 2024

FoodFind

Advertising
Project Objective:setting iconBusiness Innovation
Latest Milestone: October 16, 2023

Dolce & Gabbana NFT & Metaverse Program

Project Objective:setting iconStakeholder Engagement
Project Owners:
UNXD,
Dolce & Gabbana
Latest Milestone: May 24, 2023

Tafi Daz 3D

Project Objective:setting iconBusiness Innovation
Latest Milestone: December 4, 2022

AdsDax Advertising Platform

Project Objective:setting iconBusiness Innovation
Project Owner:
Latest Milestone: June 9, 2020

8th Wall WebAR Platform

Project Objective:setting iconBusiness Innovation

BUOY STUDIO Web3 Creative Services

Project Objective:setting iconStakeholder Engagement

Nervora Vogue Arabia

Project Objective:setting iconStakeholder Engagement

Profila Personal Profiles Platform

Project Objective:setting iconBusiness Innovation

Vogue Licensing Program

Project Objective:setting iconStakeholder Engagement
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BAT (Basic Attention Token)

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