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Topic: Augmented Reality

3

Blockchain Adoption Tracker

Maison Margiela Enters the Metaverse with The Fabricant

Maison Margiela, an iconic Parisian fashion label, is continuing its venture into the metaverse with its MetaTABI NFT collection. In partnership with The Fabricant, a front-runner in digital fashion, along with support from Brave Virtual Xperiences (BVX) and Aura Blockchain Consortium, Maison Margiela is set to offer a unique token-gated product experience that integrates the physical and digital worlds of fashion.

Customer Engagement

NFT

Fashion

Gamification

Digital Twin

Augmented Reality

Retail

Gaming

Metaverse

By Elizabeth Morrison

Published:March 6, 2024

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1 min read

Analysis

Unboxing The First Phygital Drop Associated With Lacoste's UNDW3 NFT Customer Engagement Program

In this special episode of the Blockchain Journal podcast, host David Berlind embarks on another unboxing adventure featuring a factory-dropped polo shirt from Lacoste's NFT-based customer engagement and loyalty program (better known as UNDW3 or "Underwater"). David explains how he found his way to buying a UNDW3 NFT with Ether (a.k.a. ETH, the protocol token of Ethereum) and then, in an act of "token gating," was able to use that card to gain access to exclusive benefits and customer experiences that are only available to UNDW3 NFT holders.

Blockchain Customer Experience (BCE)

Customer Engagement

NFT

Augmented Reality

By David Berlind

Published:February 15, 2024

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15 min read

No glossary terms for category Augmented Reality. Please try again.
Maison Margiela Enters the Metaverse with The Fabricant
Maison Margiela, an iconic Parisian fashion label, is continuing its venture into the metaverse with its MetaTABI NFT collection. In partnership with The Fabricant, a front-runner in digital fashion, ...
Customer EngagementNFTFashionGamificationDigital TwinAugmented RealityRetailGamingMetaverse

By Elizabeth Morrison

Published:March 6, 2024

Maison Margiela Launches a Gamified Web3 Minting Experience
Paris fashion house Maison Margiela has taken an innovative approach to Web3 by launching its first gamified minting experience called “Numbers,” according to its OpenSea collection.
Customer EngagementNFTFashionGamificationDigital TwinAugmented RealityRetailGamingMetaverse

By Elizabeth Morrison

Published:October 24, 2023

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Analysis

Unboxing The First Phygital Drop Associated With Lacoste's UNDW3 NFT Customer Engagement Program

In this special episode of the Blockchain Journal podcast, host David Berlind embarks on another unboxing adventure featuring a factory-dropped polo shirt from Lacoste's NFT-based customer engagement ...
Blockchain Customer Experience (BCE)Customer EngagementNFTAugmented Reality

By David Berlind

Published:February 15, 2024

Maison Margiela NFT Program

Customer EngagementNFTFashionGamificationDigital TwinAugmented RealityRetailGamingMetaverse
Project Objective:setting iconStakeholder Engagement
Project Owners:
Maison Margiela,
Brave Virtual Xperience (BVX)
Latest Milestone: April 18, 2024

VeVe Comics

MediaArtNFT MarketplaceAugmented Reality
Project Objective:setting iconStakeholder Engagement
Project Owner:
VeVe
Latest Milestone: March 14, 2024

Snap AR Lens Studio

Augmented Reality
Project Objective:setting iconStakeholder Engagement
Project Owner:
Snap Inc.
Latest Milestone: November 11, 2023

Jack Daniel's NFT & Metaverse Program

NFTAugmented RealityMusicFood and Beverage
Project Objective:setting iconStakeholder Engagement
Project Owner:
Brown-Forman Corporation
Latest Milestone: April 3, 2023

Polygonal Mind Immersive Experiences

MetaverseVirtual RealityAugmented RealityNFTGamification
Project Objective:setting iconStakeholder Engagement
Project Owner:
Polygonal Mind
Latest Milestone: November 8, 2022

Niantic Pokémon Go Sponsored Location Program

Customer EngagementAugmented Reality
Project Objective:setting iconStakeholder Engagement
Project Owner:
Niantic
Latest Milestone: November 6, 2019

8th Wall WebAR Platform

Augmented RealityAdvertising
Project Objective:setting iconBusiness Innovation

Accenture Extended Reality (XR) Services

Augmented RealityCommunityVirtual Reality
Project Objective:setting iconBusiness Innovation

DRESSX Marketplace

NFT MarketplaceFashionAugmented RealityMetaverse
Project Objective:setting iconStakeholder Engagement

Katmai 3D Platform

Virtual RealityMetaverseAugmented Reality
Project Objective:setting iconBusiness Innovation

Ocean Labs On Screen AR

Augmented Reality
Project Objective:setting iconBusiness Innovation

Spatial Systems Creator Toolkit

Developer ToolingMetaverseAugmented Reality
Project Objective:setting iconBusiness Innovation
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