Analysis
Pudgy Penguins Plunges into Retail with Novel Phygital Business Model
In what could be the easiest phygital NFT offering for ordinary consumers to experience (and for enterprises to leverage for their learnings), Pudgy Penguins launched its physical toy collection into 2,000 Walmart stores across the United States in September 2023. This move not only marked a significant milestone for Pudgy Penguins but – somewhat reminiscent of real-world co-ops – it also set an NFT-based business model precedent for other brands to explore when it comes to the integration of blockchain-related physical goods in traditional retail spaces.By Sophie Waldman
Published:February 1, 2024
7 min read
